WorksheetsPMG513 Week 7 Tutorial
Total questions: 7
Worksheet time: 4mins
Rohde (cited by Bray, 2005) identified four types of consumers market according to their age and ________?
their theme park preferences
their recreational motivation
their relationship with new technologies
their willingness to pay
This type of consumer is looking for interactive experiences in theme park.
Search generation
Computer game generation
Stress society
50- plus market
This type of consumer is usually looking for place where they can get away from stress
50-plus market
Stress society
Search generation
Computer game generation
What is the aim for theme park's marketing plan?
To attract more visitors
To generate higher income
To deliver exciting experiences
To ensure organization's objectives met
Which is the following is not the importance of theme park product innovation?
To gain customer loyalty
To ensure long-lasting profit
To acquire long term staff
To encourage visitors to come back
What are the TWO elements that should be considered when setting the price of theme park? (TICK TWO)
The price of products and customer expectation on the services received
The cost of maintenance and the staffs salaries
The profit expected and the willingness to pay
The facilities provided and the services offered
What is the effective method to extend the brand of theme park?
Provide the most challenging roller coaster
Distributing brochures and flyers
Establish corporate relationship
Create merchandise and concessions
