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Worksheets

GROUP 4

Total questions: 20

Worksheet time: 10mins

Name
Class
Date
1.

Tourism depends heavily on communication.

a)

TRUE

b)

FALSE

2.

Among tourists and inhabitants, citizens and immigrants within a physical and social destination place.

a)

A. Classical mediated communication

b)

B. Interpersonal face-to-face interactions

c)

C. Digital media

3.

If your tourism communications don't make someone put your destination on their "bucket list," you have room for improvement.

a)

TRUE

b)

FALSE

4.

The words you choose need to be so precise and powerful that people feel a longing to visit you.

a)

A. Your words matter.

b)

B. Understanding What Makes a Place Unique

c)

C. Performing a Customer Analysis

5.

In the part of local and customs events what festival they celebrate?

a)

A. ATI-ATIHAN FESTIVAL

b)

B. PANAGBENGA FESTIVAL

c)

C. VIVA STO. NIÑO

6.

Give me one delicacies you saw in the pictures?

a)

A. BANANA

b)

B. GUAVA JAM

c)

C. STRAWBERRY JAM

7.

This type of marketing uses everything you can do on the internet to reach potential tourists.

a)

A. Other Ways to Use Technology in Tourism

b)

B. Digital Marketing

c)

C. Traditional Marketing for the Tourism Industry

8.

This type of marketing includes print advertisements like brochures, flyers and direct mail, as well as placements on billboards, TV and radio.

a)

A. Other Ways to Use Technology in Tourism

b)

B. Digital Marketing Techniques for Tourism

c)

C. Traditional Marketing

9.

It is set up differently depending on who handles the tourism duties.

a)

A. Product

b)

B. Audience

c)

C. Brand

d)

D. Budget

10.

To whom you'll be selling your tourism product?

a)

A. Product

b)

B. Audience

c)

C. Brand

d)

D. Budget

11.

It is involves identifying what sets your community

apart from others and presenting it in a catchy, witty or thought-provoking way.

(a)  

12.

You‘ll use these to drive potential visitors to your website and office or attraction.

(a)  

13.

The shift from winter to spring brings a different type of audience to certain destinations. Ski-bound travelers looking for snow in the winter should be marketed to cabin leisure and toasty campfires.

a)

A. Political Aspects

b)

B. Tough Economy

c)

C. Seasonal Changes

d)

D. Special Events

14.

This downturn in spending will affect how you market your destinations based on them being economical, in close driving distance to local residents and value-driven.

a)

A. Seasonal Change

b)

B. Tough Economy

c)

C. Special Events

d)

D. Political Aspects

15.

This is the threat to your destination, your marketing efforts need to shift to a public awareness campaign asking for support and comforting guests that travel is satisfactory.

a)

A. Political Aspects

b)

B. Special Events

c)

C. Tough Company

d)

D. Seasonal Changes

16.

This is an opportune time for you to market months in advance state and region-wide to get a boost in visitors.

a)

A. Natural Disaster

b)

B. Special Events

c)

C. Tough Company

d)

D. Seasonal Changes

17.

Weather conditions that arise at the last minute or that unexpected will have a significant impact on your marketing plans.

a)

A. Special Events

b)

B. Inclement Weather/Natural Disaster

c)

C. Terrorism

d)

D. Political Aspects

18.

Your tourism budget may come from revenue generated via ticket sales or rentals at your tourist attraction or event venue.

a)

TRUE

b)

FALSE

19.

What does MarCom mean?

a)

Marketing Commercial

b)

Marketing Communicate

c)

Marketing Commission

d)

Marketing Communications

20.

Brochures, flyers, and direct mails are examples of.

a)

Advertising

b)

Traditional Marketing

c)

Commercial

d)

Digital Marketing