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WorksheetsRebranding
Total questions: 7
Worksheet time: 4mins
What is the meaning of rebranding?
New name, a new term, new symbol to make our stakeholders interested
Differentiated identity in the minds of consumers, investors, competitors, and other stakeholders
Well developed program planning to engage our customer with old concept
Same branding, new customers
There are types of rebranding, what are they?
Urgent & Not urgent
Proactive & Inactive
Proactive & Reactive
Reactive and Inactive
When a company recognises that there is an opportunity to grow, innovate but it's not that urgent
Reactive
Proactive
Inactive
Active
Here is an example of a succesful rebranding:
Samsung
Burger King
Richesse
Pokemon Go
"What makes us different is that we come with our qualities framework that will deliver more impact to your company sir!"
Our intention
Our purpose
Our identity
Our values
These are kinds of contents from rebranding, except...
Intention
Potential
Purpose
Identity
Our identity
AIESEC Why
AIESEC How
AIESEC What
LDQ
LDA
