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Marketing Final Test

Total questions: 15

Worksheet time: 15mins

Name
Class
Date
1.

Refers to what you are selling, including all of the features, advantages and benefits that your customers can get.

a)

Price

b)

Packaging

c)

Promotion

d)

Product

2.

This refers to where your products and services are seen, made, sold or distributed

a)

Promotion

b)

Place

c)

Positioning

d)

People

3.

It refers to methods you can use to let potential customer know about your products and services.

a)

Promotion

b)

Packaging

c)

Positioning

d)

Price

4.
Building permits, cosmetology licenses and certifications are all examples of 
a)
Legal Requirements
b)
Taxes
c)
Safety Requirements
d)
Business Plan
5.
These protect a business' logo.
a)
Trademarks
b)
Patents
c)
Copyrights
6.
Investors, Banks, Credit Unions and Employees are all things to consider when considering:
a)
Contracts
b)
Legal Requirements
c)
Finance
d)
Industry Analysis
7.
This is a proposal that describes a new business.
a)
Business Plan
b)
Blueprint
c)
Venture
d)
Opportunity
8.
Data that describes a group of people in terms of their age, marital status, gender, etc.....
a)
survey
b)
data
c)
demographics
d)
business plan
9.
An individual who undertakes the risk associated with creating, organizing, and owning a business.
a)
Entrepreneurship
b)
Entrepreneur
c)
Venture
10.
An idea that has commercial value is......
a)
non-profit
b)
opportunity
c)
service business
d)
undertaking
11.
When you go into business for yourself, there's a chance of damage or loss.  This is known as....
a)
opportunity
b)
venture
c)
business
d)
risk
12.
An organization that is set up to help those in need, and may make money, but uses it for the sole purpose to further it's goal, not to become rich. 
a)
profit business
b)
non-profit business
c)
retail business
13.
Work that is done for others is what type of business organization?
a)
service business
b)
retail business
c)
business plan
d)
blueprint
14.
Which best describes what google docs software is used for
a)
It is used to create pictures for a company logo
b)
It is used to create a word processing document that automatically saves in your google drive
c)
It is used to change the computer screen from bright to dark
d)
There is no such thing as google docs
15.
Define what a company Logo is
a)
 is a short phrase that serves as a very brief representation of a product or company. When written well, a slogan instantly evokes emotions and ideas and associates them with a brand
b)
A sentence describing a company's function, markets and competitive advantages; a short written statement of your business goals and philosophies
c)
 A recognizable graphic design element, often including a name, symbol or trademark, representing an organization or product 
d)
All of the above