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Worksheets3.3 Marketing (Product) AS/IG
Total questions: 17
Worksheet time: 14mins
Tick all the services
apples
taxi ride
haircut
checkup at the doctors
computer
Tick all the 'goods'
piano lessons
table
teeth cleaning
football
jewellery
What type of good or service is this?
office cleaning
Consumer Good
Consumer Service
Producer Good
Producer Service
What type of good or service is this?
car
Consumer Good
Consumer Service
Producer Good
Producer Service
What type of good or service is this?
hospital bed
Consumer Good
Consumer Service
Producer Good
Producer Service
What type of good or service is this?
flight from Danang to Ho Chi Minh
Consumer Good
Consumer Service
Producer Good
Producer Service
(a) is the special feature of a product that differentiates it from the products of competitors
What makes a new product successful?
good design
same as other products
high price
meets the needs of customers
A (a) is the unique name of a product that distinguishes it from other brands
(a) is when consumers keep buying the same brand again and again instead of choosing a competitor's brand
When businesses choose packaging they need to make sure it offers (a)
There are six parts of the product life cycle. What is the second stage?
1) Development
2) ___________
3) __________
4) __________
5) Saturation
6) Decline
(a)
There are six parts of the product life cycle. What is the third stage?
1) Development
2) ___________
3) __________
4) __________
5) Saturation
6) Decline
(a)
There are six parts of the product life cycle. What is the fourth stage?
1) Development
2) ___________
3) __________
4) __________
5) Saturation
6) Decline
(a)
Which stage of the product life cycle needs a lot of promotion?
(a)
During which part of the product life cycle is the price the lowest
(a)
How does a business extend the product life cycle?
introduce new types of the product
Develop a new product
extend advertising
sell at more retailers
