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3.3 Marketing (Product) AS/IG

Total questions: 17

Worksheet time: 14mins

Name
Class
Date
1.

Tick all the services

a)

apples

b)

taxi ride

c)

haircut

d)

checkup at the doctors

e)

computer

2.

Tick all the 'goods'

a)

piano lessons

b)

table

c)

teeth cleaning

d)

football

e)

jewellery

3.

What type of good or service is this?


office cleaning

a)

Consumer Good

b)

Consumer Service

c)

Producer Good

d)

Producer Service

4.

What type of good or service is this?


car

a)

Consumer Good

b)

Consumer Service

c)

Producer Good

d)

Producer Service

5.

What type of good or service is this?


hospital bed

a)

Consumer Good

b)

Consumer Service

c)

Producer Good

d)

Producer Service

6.

What type of good or service is this?


flight from Danang to Ho Chi Minh

a)

Consumer Good

b)

Consumer Service

c)

Producer Good

d)

Producer Service

7.

(a)   is the special feature of a product that differentiates it from the products of competitors

8.

What makes a new product successful?

a)

good design

b)

same as other products

c)

high price

d)

meets the needs of customers

9.

A (a)   is the unique name of a product that distinguishes it from other brands

10.

(a)   is when consumers keep buying the same brand again and again instead of choosing a competitor's brand

11.

When businesses choose packaging they need to make sure it offers (a)  

12.

There are six parts of the product life cycle. What is the second stage?


1) Development

2) ___________

3) __________

4) __________

5) Saturation

6) Decline

(a)  

13.

There are six parts of the product life cycle. What is the third stage?


1) Development

2) ___________

3) __________

4) __________

5) Saturation

6) Decline

(a)  

14.

There are six parts of the product life cycle. What is the fourth stage?


1) Development

2) ___________

3) __________

4) __________

5) Saturation

6) Decline

(a)  

15.

Which stage of the product life cycle needs a lot of promotion?

(a)  

16.

During which part of the product life cycle is the price the lowest

(a)  

17.

How does a business extend the product life cycle?

a)

introduce new types of the product

b)

Develop a new product

c)

extend advertising

d)

sell at more retailers