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WorksheetsPRODUCT
Total questions: 13
Worksheet time: 7mins
Which of the following marketing mix activity is most closely associated with newsletters, catalogues and invitations to organization-sponsored events?
Pricing
Promotion
Distribution
Product
Which one of the following sets represents 4C’s of the marketing mix?
Customer solution, cost, convenience, communication
Customer, cost, convenience, comfort
Convenience, communication, coverage, cost
Cost, coverage, communication, consultancy
The concept of marketing mix was developed by _______
Dr. Philip Kotler
Rosser Reeves
Christian Gronroos
Neil H. Borden
The term marketing mix refers to________
An analysis of micro and macro environment of the organization
A mixture of various decisions to sell more products at any cost
A customer relationship for long term profit and gain
A combination of strategic elements to satisfy market needs
Newsletters, catalogues and invitations to organisation sponsored events are most closely to ______.
Product
Price
Place
Promotion
New product development starts with which one of the following steps of new product development?
Idea screening
Idea generation
Test marketing
Concept testing
Promotion decision involves _______
Interest, Trust, Persuasion
Information, Involvement, Attainment
Interest, Influence, Acquire
Information, Persuasion, Influence
The 4Ps make up a typical marketing mix – Product, Price, Promotion and _____.
People
Process
Place
Purpose
The value that is put for a product is known as ______.
Commission
Price
Profit
Revenue
Place in marketing is also known as _____
physical distribution
channel of distribution
intermediary
all of the above
____ is the communication link between the firm and the consumer.
Price
Promotion
Place
Product
The term marketing mix describes _______
a composite analysis of all environmental factors inside and outside the firm.
a series of business decisions that aid in selling a product.
the relationship between a firm’s marketing strengths and its business weaknesses.
a blending of strategic elements to satisfy specific target markets.
Which of the following marketing mix activity is most closely associated with newsletters, catalogues and invitations to organization-sponsored events?
Pricing
Promotion
Distribution
Product
