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WorksheetsDigital marketing
Total questions: 30
Worksheet time: 15mins
What is digital marketing?
The marketing of products or services through digital methods such as the internet.
The marketing of a digital product such as a mobile device or computer.
SEO is the acronym for?
Site Efficiency Optmisation
Site Engine Optimisation
Search Engine Optimisation
Search Engine Original
Marketing to specific customers based on their location
Pyschographic
Behavioral
Geographic
Demographic
What does "branding" mean in digital marketing?
Your target market
Market Segmentation
Personal identity/image
All of them
What is media.
Where there is user generated content
Where there is editor generated content
Where there is a publishing & distribution of content
None of these
Email marketing is....
Highly targeted and customisable
Expensive
Difficult to set up, test and track
None of the others
What is an advantage of Email Marketing?
It does not take much for email to be marked as spam
Many consumers are email fatigued
It's highly measurable, and databases can be easily segmented.
When the list of subscribers is too large, it's difficult to customize
Digital marketing is often referred to as___________.
online marketing
internet marketing
web marketing
All of the above
E marketing is Cheaper than Traditional Marketing
False
True
*E-mails and wireless marketing also fall into the category of e-marketing.
TRUE
FALSE
Disadvandage of E marketnig
Risky
Expensive
Technology Dependent
Interactive
Advantages of E marketeing (2 answers)
Cost-Efficient
Less Risky
Worldwide Competition
Privacy & Security Issues
______ is the process of reaching your home business' target market through the use of a blog.
Blog Marketing
Social Marketing
Email Marketing
Video Marketing
Social media is a great source of directly communicating with your customers to increase your product awareness.
True
False
Methods of E Marketing
Social Media
Blogging
All the above
The purpose of Digital Marketing is ...
To encourage users to use mobile devices like mobile phones and mobile tablets
To save time and effort in marketing
Leverage on digital platform to promote and sell goods and services
To protect the environment as print media is bad for the environment
Digital Marketing as a platform increased with the prevalence of devices e.g. smartphones, tablets, notebooks
True
False
Email marketing is a digital marketing technique to
Reach consumers directly via e-mail using text and rich media content
Reach consumers by sending them brochures with our company email via postal service
Display our email addresses on every print advertisements
Using our website as marketing tool with our email address
Identify which are the 3 digital marketing goals from below list (There is more than 1 answer)
Informing customers
Increased visualization of our products and services
Direct customer engagement
Improved customer service
Which of the list is NOT a digital marketing advantage?
Cost effectiveness
Higher engagement compared to traditional marketing
ROI is easily tracked
All audience is suitable for digital marketing
Which one of the following are good platforms for content marketing? (More than 1 answer)
Meme
Testimonials
QR Codes
Videos
Which of the following is not a traditional forms of digital marketing?
radio
TV
billboard
All of the above
Considering non-personal communication channels, magazines, direct mail and newspapers are considered as
online media
print media
broadcast media
display media
Which one of the following terms describes a significant word or phrase used to find information when searching online?
Keyword
Hashtag
SERP
SEO
When a person finds
one of your pages through a
online search query, and clicks
on this unpaid search result,
that is considered
Organic Traffic
Pageview
Plugin
Referral Traffic
In a given situation, which of the following platform has the highest reach ?
Television
Radio
Internet
Newspaper
Which of the following is not true ?
Digital marketing helps you to target your niche audience
Digital marketing is cost effective
You can measure result of your digital marketing efforts
Digital marketing is non-interactive
What are the demographics on the basis of which you target your audience in digital marketing ?
Age
Gender
Education
All of the above
Organic results are
natural results and you need not to pay anything to search
engine to get high rank in the SERP
paid results cannot be optimized
least clickable by the users
the customer review of a product on an E-Commerce website.
Awareness about the brand
Awareness about the product
Experience the product
Both a&c
