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WorksheetsDis20_Test2_Business Marketing
Total questions: 20
Worksheet time: 32mins
Order processing starts with the receipt of customers order and ends when the customer receives. This process is called as ______________.
the order acknowledgement
the order status
the product ordered
the invoice for the order
Market logistic is also called as _________________.
logistics
supply chain management
demand chain management
physical distribution
Direct channels include direct marketing channels and also one of the following:
Manufacturer’s sales representatives
Manufacturer’s representatives
Brokers
Value added resellers (VARs)
The most important and often used element of business marketers’ communication mix is _____________________.
sales promotion
advertising
personal selling
publicity
________________ is a step in selling process that help sales representative to convinced buyers and close the deal. It is a point for a company to increase customer satisfaction, evaluate product or service performance and customer retention.
Closing
Presentation
Qualifying
Post-Sales Service
This is an important tool in the selection process. Although it is a good method for obtaining factual information, it is often too subjective. However, it remains the most popular tool used by managers in building a sales force. Identify this selection tool.
Application form
Personal interview
Reference check
Personality test
_________________ is a good advertising media in business marketing for products or services which have wide appeal to geographically disperse customers and directed at business professionals across all industries
Trade journals
Industrial directories
General business publication
Print media
Business channel is known as a set of interdependent organizations that help make a product or service available for use or consumption by the business user. It also called as _____________.
distribution channel
locality channel
logistic channel
dissemination channel
These middleman deal with bulk commodities such as raw material. They do not buy the materials, but they perform the functions of arranging inspection, physical handling, negotiation process and completing sales. These types of middlemen are known as ______________.
value-added resellers (VARs)
commission merchants
broker
manufacturer’s representative
A _______________ presentation method is a technique mostly used by experienced sales representative. A good communication and negotiation skills needed to create two-way communication between sales representative and business buyers. A series of question and answer used to understand the business buyer’s necessities and offering the right product.
stimulus response
formula
need satisfaction
team selling
One of the most common type of channel conflicts to occur are the ____________ ones. It is a conflict between two channel members at the same level in the distribution channel.
vertical
multichannel
horizontal
logrolling
The conflict between channel may arise when retailer and manufacturer have _______________ to determine the final selling price of a product.
goal incompatibility
unclear roles and right
differences in perception
conflict in decision power
One of the strategies used by channel members to overcome the conflict occurred is ________________. Whereby this strategy entails searching for alternative solutions and assessing the outcomes to both parties from all such alternative actions.
persuasive mechanism
problem solving
negotiation
legalistic
In training industrial salesperson, company need to plan and decide on the method of training. When YXL Manufacturing decide to assigns new recruit, Mr. Faisal Faiz to go for a sales training under the supervision of his sales executive, Mr. Lee Chong Chin. He needs to follow him doing a sales call for three weeks. He is under _______________ training.
on the job
off the job
role playing
discussion
A logistic activity in ________________ is the process of ensuring appropriate amounts of stock are maintained by a business, so as to be able to meet customer demand without delay
material handling
inventory control
order processing
packaging
Personal selling is one of the promotional tools in integrated marketing communication. It is the best tools used widely in business marketing, medium used is industrial distributors or dealers.
True
False
Order processing involves processing the product and deciding types of packaging to be used in order to protect the product from damage, ensuring buyer will receive it on time and in a good condition.
True
False
Outdoor advertising is the effective business communication media to increase awareness of a business products and services in a specific geographical area
True
False
In selection of business salesperson, one of the selection criteria stated is negotiating skills. These skills are very important especially in closing, and the most common closing technique used in business marketing is negotiation technique.
True
False
Indirect distribution channel is when companies need to cut costs and avoid middlemen markups on their products.
True
False
