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Dis20_Test2_Business Marketing

Total questions: 20

Worksheet time: 32mins

Name
Class
Date
1.

Order processing starts with the receipt of customers order and ends when the customer receives. This process is called as ______________.

a)

the order acknowledgement

b)

the order status

c)

the product ordered

d)

the invoice for the order

2.

Market logistic is also called as _________________.

a)

logistics

b)

supply chain management

c)

demand chain management

d)

physical distribution

3.

Direct channels include direct marketing channels and also one of the following:

a)

Manufacturer’s sales representatives

b)

Manufacturer’s representatives

c)

Brokers

d)

Value added resellers (VARs)

4.

The most important and often used element of business marketers’ communication mix is _____________________.

a)

sales promotion

b)

advertising

c)

personal selling

d)

publicity

5.

________________ is a step in selling process that help sales representative to convinced buyers and close the deal. It is a point for a company to increase customer satisfaction, evaluate product or service performance and customer retention.

a)

Closing

b)

Presentation

c)

Qualifying

d)

Post-Sales Service

6.

This is an important tool in the selection process. Although it is a good method for obtaining factual information, it is often too subjective. However, it remains the most popular tool used by managers in building a sales force. Identify this selection tool.

a)

Application form

b)

Personal interview

c)

Reference check

d)

Personality test

7.

_________________ is a good advertising media in business marketing for products or services which have wide appeal to geographically disperse customers and directed at business professionals across all industries

a)

Trade journals

b)

Industrial directories

c)

General business publication

d)

Print media

8.

Business channel is known as a set of interdependent organizations that help make a product or service available for use or consumption by the business user. It also called as _____________.

a)

distribution channel

b)

locality channel

c)

logistic channel

d)

dissemination channel

9.

These middleman deal with bulk commodities such as raw material. They do not buy the materials, but they perform the functions of arranging inspection, physical handling, negotiation process and completing sales. These types of middlemen are known as ______________.

a)

value-added resellers (VARs)

b)

commission merchants

c)

broker

d)

manufacturer’s representative

10.

A _______________ presentation method is a technique mostly used by experienced sales representative. A good communication and negotiation skills needed to create two-way communication between sales representative and business buyers. A series of question and answer used to understand the business buyer’s necessities and offering the right product.

a)

stimulus response

b)

formula

c)

need satisfaction

d)

team selling

11.

One of the most common type of channel conflicts to occur are the ____________ ones. It is a conflict between two channel members at the same level in the distribution channel.

a)

vertical

b)

multichannel

c)

horizontal

d)

logrolling

12.

The conflict between channel may arise when retailer and manufacturer have _______________ to determine the final selling price of a product.

a)

goal incompatibility

b)

unclear roles and right

c)

differences in perception

d)

conflict in decision power

13.

One of the strategies used by channel members to overcome the conflict occurred is ________________. Whereby this strategy entails searching for alternative solutions and assessing the outcomes to both parties from all such alternative actions.

a)

persuasive mechanism

b)

problem solving

c)

negotiation

d)

legalistic

14.

In training industrial salesperson, company need to plan and decide on the method of training. When YXL Manufacturing decide to assigns new recruit, Mr. Faisal Faiz to go for a sales training under the supervision of his sales executive, Mr. Lee Chong Chin. He needs to follow him doing a sales call for three weeks. He is under _______________ training.

a)

on the job

b)

off the job

c)

role playing

d)

discussion

15.

A logistic activity in ________________ is the process of ensuring appropriate amounts of stock are maintained by a business, so as to be able to meet customer demand without delay

a)

material handling

b)

inventory control

c)

order processing

d)

packaging

16.

Personal selling is one of the promotional tools in integrated marketing communication. It is the best tools used widely in business marketing, medium used is industrial distributors or dealers.

a)

True

b)

False

17.

Order processing involves processing the product and deciding types of packaging to be used in order to protect the product from damage, ensuring buyer will receive it on time and in a good condition.

a)

True

b)

False

18.

Outdoor advertising is the effective business communication media to increase awareness of a business products and services in a specific geographical area

a)

True

b)

False

19.

In selection of business salesperson, one of the selection criteria stated is negotiating skills. These skills are very important especially in closing, and the most common closing technique used in business marketing is negotiation technique.

a)

True

b)

False

20.

Indirect distribution channel is when companies need to cut costs and avoid middlemen markups on their products.

a)

True

b)

False