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WorksheetsDigital Marketing Test 1
Total questions: 50
Worksheet time: 25mins
Relationship marketing is a strategy designed to do the following EXCEPT:
foster customer loyalty
improve customer interaction
maintain long term engagement
increase customer complaints
Relationship marketing focuses more on customer acquisition than customer retention.
True
False
Below are ways to develop strong connections with customers EXCEPT:
provide relevant information directly suited to their needs and interests
promoting open communication
being honest and trustworthy at all times with the customer
over promise and under deliver product/services
Companies use _______ to collect and manage data relating to their customers.
SCM
CRP
CRM
ERP
Relational marketing characteristics are as follows (choose all that apply):
Individual customer
Margin
Most valued customers and customer share
Mass market broadcast
Lifetime value
What is digital marketing?
The marketing of products or services through digital methods such as the internet.
The marketing of a digital product such as a mobile device or computer.
SEO is the acronym for?
Site Efficiency Optmisation
Site Engine Optimisation
Search Engine Optimisation
Search Engine Original
Ensuring a website appears high on the list of results returned by a search engine is called _________.
Web analyzing
Search Developing
Search Engine Optimisation
Content Managing
PPC is the acronym for?
Program Pay Customer
Problematic Placement Code
Pay Per Click
Program Preparation Computer
Marketing to specific customers based on their location refers to _________
Pyschographic
Behavioral
Geographic
Demographic
Which choice below is NOT a type of content marketing.
Image
MEME
OneNote
Social Media
What is contextual advertising?
Targets ads to people based on demographic information
Targets visitors on keywords-scans, & matches to user
Targets visitors based on user searches or pages visited
Targeting content contains specific keywords promoted tweet
Which of the following can be classified as "Conversion" for an organization looking for an increase in online sales?
A user clicking on Company's Ad.
A user clicking on "Unsubscribe" button
A user doing spam complaint
A visitor bouncing off from the website.
The purpose of Digital Marketing is ...
To encourage users to use mobile devices like mobile phones and mobile tablets
To save time and effort in marketing
Leverage on digital platform to promote and sell goods and services
To protect the environment as print media is bad for the environment
Digital Marketing as a platform increased with the prevalence of devices e.g. smartphones, tablets, notebooks
True
False
Which of the below is is a digital marketing techniques? (There is more than 1 correct answer)
Rewarding a site or individual for each sale/ lead i.e. Affiliate Marketing
Creating and sharing useful, relevant and quality content content i.e. Content Marketing
Engaging consumers at a booth by showing content on the tablet to generate interest
Reaching consumers through their mobile phone with content and information i.e. mobile marketing
Email marketing is a digital marketing technique to
Reach consumers directly via e-mail using text and rich media content
Reach consumers by sending them brochures with our company email via postal service
Display our email addresses on every print advertisements
Using our website as marketing tool with our email address
Identify which are the 3 digital marketing goals from below list (There is more than 1 answer)
Informing customers
Increased visualization of our products and services
Direct customer engagement
Improved customer service
Lead generation is to generate customer interest in the company product and services and creating contact lists of those user who have expressed interest
True
False
Which of the list is NOT a digital marketing advantage?
Cost effectiveness
Higher engagement compared to traditional marketing
ROI is easily tracked
All audience is suitable for digital marketing
What is a a factor to ensure consistently good ranking on a search engine?
Good passwords
Good details
Good users
Good keywords
Performance optimisation in website design refers to
Colours are optimized to ensure its not a strain on user eyes
The font type and size must be efficient
The image size and video files must be optimised.
The computer must be optimised
Which of the below list is a typical website page (more than one answer)
Homepage
About Us
Friends List
Services
SERP stands for
Search Engine Result Page
Search Engine Result Performance
Search Engine Receiving Page
Search Engine Result Parts
What is the objective of SEO?
To ensure that your website be ranked the lowest on the search engine’s listing.
To ensure that your website be ranked the highest on the Instagram listing.
To ensure that your website be ranked the highest on the Facebook listing.
To ensure that your Website be ranked the highest on the search engine’s listing.
A website's front - or home page should include_____________
A lengthy description of the organization
Logos depicting awards the site`s designers have received
Links to other websites
None of the above
Which one of the following statements is true?
LinkedIn works best for B2B organizations
Pinterest is great for driving traffic to your product catalog on your website
Facebook is excellent for businesses that operate in the consumer market
All of the above
Non-personal communication channels, magazines, direct mail and newspapers are considered as
online media
print media
broadcast media
display media
Which segment do eBay.com, Amazon.com belong to?
B2B
B2C
C2C
C2B
Marketing is a process which aims at ________
Production
Profit-making.
The satisfaction of customer needs
Selling products
Which one of the following terms describes a significant word or phrase used to find information when searching online?
Keyword
Hashtag
SERP
SEO
It chooses to see updates from you on a social media site like facebook, Twitter , or Instagram.
Follower
User
Leader
A symbol used on most social media platforms (i.e. facebook, Instagram and twitter) to create a topic reference. This is particularly useful for a promotion.
Hushtag
Hashtag
Ashtag
(increasingly important in ever growing and more competitive markerts)
In a given situation, which of the following platform has the highest reach ?
Television
Radio
Internet
Newspaper
Which of the following is not true ?
Digital marketing helps you to target your niche audience
Digital marketing is cost effective
You can measure result of your digital marketing efforts
Digital marketing is non-interactive
Re-targeting of customers is possible through
Newspaper
Television
Google Adwords
Radio
Which of the following is not a correct match ?
Print media- traditional marketing
Pay per click- Internet advertising model
Generating leads- landing pages
Real time results- television advertising
What are the demographics on the basis of which you target your audience in digital marketing ?
Age
Gender
Education
All of the above
Which of the following is not a tool of measuring and tracking audience ?
Google analytics
Facebook pixels
Google Adwords
Wordpress
Digital marketing aims to
Identify customer needs
Targeting niche audience
Use internet and digital devices
Track the marketing efforts
All of the above
A landing page is
Home page of a website
The first page on which users land, after clicking an online ad
Page from where user exit the website after visiting more than one page
A page on which a user spent the maximum time
Which of the following is true?
Display advertising is showing advertisement in google search results
Search engine optimization brings website to the top in search engine results
If you don't know HTML, you can't develop a website
Social media marketing is all about showing ads on websites
Which of the following is not one of the 4 P's in the marketing mix?
packaging
place
promotion
price
While setting objectives for your Digital Marketing Strategy, it's best to use SMART objectives (Specific, Measurable, Attainable, Realistic, Time-bound). Which of the following is a SMART objective?
Reduce total advertising costs by 15%
Increase sales through the eCommerce platform by 10% within the next six months.
Increase number of visitors to the company website during the next six months
Improve brand awareness significantly during this semester.
Which of the following digital tactics is better suited to improve branding?
Search Engine Optimisation (SEO)
Search Advertising
Video Marketing
Email marketing
When the advertiser pays the web-owner after someone clicks on the advertisement of a web-owner, this is known as ___
Search Per Click
Referral Per Click
Advertisement Per Click
Pay Per Click
