A piece of information provided on a periodic basis

An information derived from regular scanning of certain sources

An information derived from regular scanning of certain sources

____________________are firms that supply custom research will work with the client to develop and implement the complete research project

____________________are companies that routinely collect information on several different issues and provide it to firms that subscribe to their services.

____________________are companies that routinely collect information on several different issues and provide it to firms that subscribe to their services.

____________________are suppliers or firms that concentrates on collecting data for research projects.

____________________are market research projects conducted in a standard, pre-specified manner and supplied to several different clients.

____________________these research company's techniques are given brand names and are marketed like branded products .Firms have developed specialized data collection and analysis procedures to address specific types of research problems, which they market as branded products.

_______are companies that specialized in just one or two aspects of marketing research, mainly concerned with data coding, data editing, or data analysis.

Identify what factors of make or buy decision to answer the following question:

Is the necessary expertise available internally ?

Identify what factors of make or buy decision to answer the following question:

Does the study require special equipment not currently available in the firm ?

Identify what factors of make or buy decision to answer the following question:

Does the supply involve deeply controversial issues within the organizations?

Identify what factors of make or buy decision to answer the following question:

Will the result of the study be used in legal preceding or as a part of promotional campaign ?

Identify what factors of make or buy decision to answer the following question:

Are current workloads and time pressure preventing the completion of the needed research?

______ is performed to develop marketing options through market segmentation, market opportunity analysis, or consumer attitude and product usage studies.

______ is done to test different decision alternatives such as new product concept testing, advertising copy testing, pretest marketing, and test marketing.

______©is carried out to evaluate the performance of programs, including tracking advertising recall, corporate and brand image studies, and measuring customer satisfaction with the quality of the product and service.

_______is a continuing and interacting structure of people, equipment, and procedures designed to gather, sort, analyze, evaluate, and distribute pertinent, timely, and accurate information to decision makers.

_______is a set of related computer programs and the data required to assist with analysis and decision-making with in an organization.

The purpose of _______is to combine marketing data from diverse sources into a single database which line managers can enter interactively to quickly identify problems and obtain the standard, periodic reports, as well as answers to analytical questions.

_____contains data from all sources, stored in a sufficiently disaggregated way so that it can be analyzed by product item, sales district, trade account, or time period.

_____can include calculations such as variances and running totals, or the result of statistical procedures found in the system.

_____are used to relate the data to the models, as well as to clarify relationships, identify exceptions, and suggest courses of action.

_____represent assumptions about how the world works, and specifically how brand sales, shares, and profits respond to changes in elements of the marketing mix.

There are two basic types of information source The Corporate In-house marketing research department and the External distributors

Providing information to assist Marketing Managers and the executives to whom they report to make a better decision is the marketing research specific function

_______is used when one is seeking insights into the general nature of a problem, the possible decision alternatives, and relevant variables that need to be considered.

_______embraces a large proportion of marketing research and focus mainly on the present event or scenario

It tries to find the relationship between the cause and the effect

_______involves taking two variables and seeing how often they are associated, the more they show up in the study the more they are related

______includes all other errors associated with a research project

______includes all other errors associated with a research project

______includes all other errors associated with a research project

______is a network approach that involves dividing the marketing research project into multiple components and estimating the time required to complete each component/activity.

______is a probability-based scheduling approach that recognizes and measures the uncertainty of project completion times.

A brief overview of the contents of the proposal

A description of the management problem, defining the information to be obtained in terms of research questions to be answered.

Presents the important features of the research methods to be employed

Presents the Formula and mathematical interpretation used in the research

All negotiated aspects, including total fees, payments, provisions, treatment of contingencies such as the clients’ decision to expand or cancel the study, and the schedule for submission of interim, draft, and final reports.

______includes all the findings and the result of the study as well as the conclusion and recommended solution for the problem stated by the marketing research

The __________is consists of two basic format the one that asks respondents to make one or more choices from a list of possible responses and a rating scale where the respondent is given a continuum of labeled categories that represents the range of responses.

In creating this type of question the interviewer or the researcher has two options, open-ended with no classification where the interviewer tries to record the response verbatim, and Open-ended, where the interviewer uses preceded classifications to record the response.

______Are used mainly to collect demographic and behavioral data when only two answers logically exist.

Testing items for an acceptable level of variation in the target population is one of the most common goals of pretesting is called _____

This is probably the most important pretesting purpose.

A meaningful and clear question can still be difficult to answer if the question requires that a respondent make connections or put together information in unfamiliar ways. This talks about _______

______ is an area of pretesting that is often overlooked y the researchers.

______is the first section of a questionnaire where the researcher intends to collect data pertaining to the respondent's name, address, and phone number.

______refers to the comments to the respondent regarding how to use the questionnaire

______form the major portion of the questionnaire. This refers to the items relating to the actual area of the study.

______are concerned with the characteristics of the respondent.

Tell whether the statement is true or false

™The process of designing a research study involves many interrelated decisions. The most significant decision is the choice of research approach because it determines how the information will be obtained.

Tell whether the statement is true or false

The choice of a research approach depends on the nature of the research that one wants to do.

Tell whether the statement is true or false

The articulateness of the respondent in an interview situation or the willingness to compose a written answer to a mail survey is a closed response question disadvantage

Another problem that occurs frequently in an open-ended question is that the answer given to it expands or contracts, depending on the space or time available for it.

A type of memory error where something is reported as more like the usual or the expected or the norm

A type of memory error where the event is remembered as occurring more recently than it actually did

In _______the interviewer interviews the respondents in person. There is direct contact between the interviewer and the respondents. In terms of environment, the mood of the respondents and interviewer can really affect the data collection process, as well as time and place.

If mail is administered through the mail, basically fax administered through fax. In this type of survey method the interviewer may or may not have contact with the respondent. It is also the least expensive, depending o whether the survey sent to a local businesses or out of town.

Tell whether the statement is True or False

INFORMATION ON ATTITUDES CAN BE OBTAINED IN THE FORM OF CONSUMER AWARENESS, KNOWLEDGE, OR PERCEPTION ABOUT THE PRODUCT, ITS FEATURES, AVAILABILITY, AND PRICING, AND VARIOUS ASPECTS OF THE MARKETING EFFORT.

Tell whether the statement is True or False

SURVEYS CAN ALSO BE CONDUCTED TO DETERMINE RESPONDENTS’ LIFESTYLES. IT CAN BE USED TO IDENTIFY AN AUDIENCE, CONSTITUENCY, TARGET MARKET, AND SO ON.

_______can be classified based on the respondents to be contacted and on the means of contacting them. Usually done in a face-to-face manner.

In the___________ method, no interviewer involved. It is more often used in malls or other central locations where the researcher has access captive audience.

In this survey mode questionnaires traditionally are mailed to potential study participants who complete and return them by mail.

________are regularly scheduled ( weekly , monthly , or quarterly ) personal interview surveys with questions provided by a number of separate clients.

________is where the questionnaire is posted on a secure website where clients can instantaneously view results as soon as any respondent has completed the interview

An approach where a phone call is made to ask permission to mail or fax a questionnaire.

An approach designed to circumvent the screens that receptionists and secretaries set around busy executives

A method in which the researcher conducts in-person interviews reads questions to the respondent on a computer screen and keys the respondent's answers directly into the computer.

Respondents independently approach a centrally located computer station or kiosk, read questions off a screen and key their answers directly into the station’s computer

_______ includes awareness of the existence of the object, beliefs about the characteristics or attributes of the object, and judgments about the relative importance of each of the attributes.

_______ refers to a person’s overall feelings toward an object, situation, or person, on a scale of like-dislike or favorable-unfavorable.

It is the name of your product  and/or the name of your company

It is the product's physical dress

This tier, makes sure that the brand’s name is different from all others in the category

This tier, the purpose is to express in a phrase your brand’s positioning

This tier, is to legitimate the brand in terms of its makers reputations or corporate image. It is therefore the corporate brand together with its value branding

His model is used to give the needed insightful directions to answer our questions on how to correctly research into brand equity building

He categorized brand loyalty into 4 main categories namely the Cognitive, affective conative and action loyalty

He created the model of building and sustaining  brand awareness.

using Attitudinal effects of mere exposure

It reflects the knowledge and salience of a brand - the capacity to recognize - in the mind of customers

Is the result of a comparison between the expectations of the customer  and his/her real life experiences.