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WorksheetsContent analysis, Triangulation
Total questions: 10
Worksheet time: 5mins
A content analysis is a research method used to
study content of people's lives
study media content, counting and classifying them.
study Official statistics
Documents which can be used for content analysis are:
books, newspapers, magazines, television content among others
Internet documents only
Films and documentaries only
Which famous media group is mentionned in your book about their research using content analysis?
Glass ceiling media group
Glasgow Media group
BBC Channel
According to your reading of p. 34, which social group is underrepresented in Media?
Poor people
Elderly people
Disabled people
one strenght of Content Analysis is that
it provides quantitative and reliable data.
it provides qualitative and valid data.
it helps people to voice out their opinions.
Choosing how to categorise elements observed in a content analysis can prove to be highly
objective
direct
subjective
When investigating the content of TV channels, researchers might have to focus on
counting the duration of programmes, analysing the vocabulary used to describe something in particular...
all TV channels
their own values and views.
Using two or more methods in the same research project is known as
Speculation
Adaptation
Triangulation
It is possible to mix qualitative and quantitative methods in methodological pluralism.
no
yes
sometimes
However, using several methods to carry out a research can be
fun and easy
time-consuming and expensive.
be very rare
