WorksheetsMarketing: Segmentation
Total questions: 10
Worksheet time: 3mins
__________are used to divide the total market for their product into smaller, more specific groups.
Geographic Data
Customer Survey
Behavioral Research
Market Segmentations Methods
Segmenting a market based on customers' attitudes, opinions, and interests is called.................
Demographics
Psychographics
Geographics
Market Segmentation
Segmenting a market based on customers' buying habits is an example of
demographic segmentation
psychographic segmentation
behavioral segmentation
geographic segmentation
How is a market segmented by 'lifestyle'?
Products can be aimed specifically at males or females or both
People have different hobbies and interests, which can be connected to income and location.
Consumers live in different parts of the country and will have different tastes and needs. Those living in the city might want a smaller car
If a marketing manager groups a market based on neighborhoods, then she has chosen the __________ segmentation.
Geographic
Psychographic
Demographic
Behavioral
The term _____________ indicates vital and measurable statistics of human population.
Psychographics
Demographics
Geography
Consumer Behavior
Which of the following are the criteria for selecting the target market?
Segment’s size and growth, Organization's products, and Organization’s objectives and resources
Organization's products, Structural attractiveness of the segment, Organization’s objectives and resources
Segment’s size and growth, Structural attractiveness of the segment, Organization’s objectives and resources
In ____________________ strategy, company identifies all the requirements of a particular market segment and tries to satisfy them.
Single-segment concentration
Product specialization
Market specialization
Selective specialization
