WorksheetsDay 3
Total questions: 8
Worksheet time: 8mins
Why do IKEA customers choose, collect, transport and assemble IKEA products? Because:
[A] that is the IKEA mechanical sales system
[B] that reduces costs for IKEA retailers
[C] This is part of the IKEA Concept
[D] it supports buying behavior
[E] together we save money.
Why is the “IKEA low price in reality” study used? Because we want to:
[A] verify the IKEA Brand position
[B] measure global prices on each product
[C] compare local prices on all products
[D] measure prices from the customer’s perspective
[E] measure product prices from the retailer’s perspective.
Why does this company exist?
[A] Offer home furnishing solutions for all areas of the home
[B] To create a better everyday life for the many people
[C] To offer a wide range of well-designed home furnishing products at low prices
[D] To be a leader in life at home
[E] Because the future is filled with opportunities.
Why are IKEA living situations important to local retailers? Because they:
[A] define style groups
[B] identify market trends
[C] plan market strategies
[D] design the IKEA product range
[E] help us to understand peoples’ needs.
Why do IKEA product designers focus on function? To:
[A] keep prices low
[B] use modern styles
[C] design for self-assembly
[D] understand how to use style groups
[E] develop and design for local markets.
Why is there only one core IKEA product range the world? Because it:
[A] brings substantial economies of scale
[B] supports quick response to style change
[C] simplifies ecommerce across IKEA markets
[D] strengthens the IKEA trademarks
[E] simplifies the design process.
Why do long-term supplier contracts support the IKEA Concept? Choose the best answer..
[A] they provide stability for product designs
[B] they support overall low-cost agreements
[C] they support long-term logistics planning
[D] short-term contracts are more expensive
[E] they are more sustainable.
Why does a large and growing customer base support IKEA concept? To:
[A] reduce transport and storage costs
[B] increase sales and profits
[C] achieve genuinely low prices
[D] lower raw materials costs
[E] strengthen the IKEA Brand.
