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EU MODULE 02 - COMMERCIALITY

Total questions: 10

Worksheet time: 7mins

Name
Class
Date
1.

If you want to identify key locations within the store, follow the 4 step plan, which is defined as:

a)

Identify, Prepare, Execute, Analyse

b)

Analyse, Execute, Prepare, Identify

c)

Prepare, Execute, Identify, Check

d)

Check, Identify, Execute, Prepare

2.

In how many key locations do we differentiate at adidas

a)

2

b)

1

c)

3

d)

4

3.

Identify Key Location 2 within the Backwall 2 TIER setup

a)

Top tier front facing

b)

Top tier side hanging & bottom tier front of step arm

c)

Bottom Tier back of step arm & bottom tier side hanging

4.

Best Sellers are defined and ranked based on ___ ?

a)

Quantity

b)

Net Sales

c)

Margin

d)

UPT

5.

Product that has been displayed on the shop floor for the previous (a)   week(s), it is no longer a NEW item in the store

6.

Best seller and black holes reports should be reviewed on a ___ basis

a)

bi-weekly

b)

monthly

c)

weekly

d)

quarterly

7.

New articles should always be positioned in ______ locations

a)

Priority 2

b)

Priority 1

c)

Priority 2 & 3

d)

Priority 3

8.

Which tactics can be used to drive a commercial presentation

a)

Double Display

b)

X-Merchandising

c)

Campaign Setup

d)

Mannequin Styling

9.

Following points can be seen as commercial moments:

a)

Sports Event

b)

Cultural Moments

c)

Holidays

d)

Fragmentation

10.

Eye-catching and inspirational launch zones can influence following KPI(s)

a)

Traffic

b)

ASP

c)

Conversion

d)

UPT