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1.2.4 - The competitive environment

Total questions: 13

Worksheet time: 7mins

Name
Class
Date
1.

Which of the following statements best describes the term, competition?

a)

When different businesses attempt to attract different customers

b)

When businesses do not have any rivals

c)

When different businesses attempt to attract the same customers

d)

When different businesses have only one supplier of raw materials

2.

Which of the following is an example of a business that has a competitive strength based upon quality?

a)

A discount supermarket that offers value for money groceries

b)

A local convenience store that sells a wide range of commonly used products

c)

A restaurant which uses fresh, local produce in all of its dishes

d)

A coffee shop that has an outlet on a busy shopping street

3.

Which of the following ways might a small successful technology firm manufacturing unique products use to compete with its rivals?

a)

Reduce its prices

b)

Offer an excellent after sales service

c)

Reduce its product range

d)

Relocate production to a busy high street

4.

Which of the following is a competitive weakness based on location?

a)

A restaurant locates on a quiet side street in a busy town

b)

A footwear shop offers a kids shoe fitting service by untrained staff

c)

A supermarket frequently runs out of stock of popular product lines

d)

A local café serves food to customers which is cold

5.

In which of the following scenarios would a business face no competition?

a)

When there are several suppliers of gas available to residents

b)

When there are many telephone networks available to residents

c)

When there is only one supplier of water to residents

d)

When there are numerous electricity suppliers available to residents

6.

Which of the following businesses is best known for its ability to compete with its rivals on price?

a)

Primark

b)

Marks & Spencer

c)

J D Sports

d)

Selfridges

7.

An independent, high fashion retailer targeting teenagers has recently opened in a popular shopping centre located in a busy city centre. Which of the following is the best way the business could compete successfully with its rivals?

a)

Charge higher prices and offer a smaller product range

b)

Charge lower prices and offer a wider product range

c)

Charge high prices for low quality clothing

d)

Charge moderate prices and provide a low level of customer service

8.

A national retailer offers to refund the difference if customers find the same product cheaper elsewhere. This is an example of competition based on:

a)

Location

b)

Price

c)

Quality

d)

Product range

9.

Which of the following would be a suitable way for a start-up take away business to use to compete with its rivals?

a)

Offer a limited choice of options on its menu

b)

Offer higher prices for similar food options

c)

Offer a highly efficient and friendly service

d)

Price match in conjunction with offering smaller portion sizes

10.

Which of the following best describes the term, competitive environment?

a)

Where every business attempts to minimise its costs

b)

When a business is the only seller of a good/service in a market

c)

Where different businesses in different markets compete on price

d)

The extent of rivalry between different businesses in the same market

11.

In an extremely competitive market, a business may be forced to:

a)

Increase costs to enable price reductions

b)

Increase costs to enable price rises

c)

Cut costs to enable price reductions

d)

Cut costs to enable price rises

12.

Which two of the following are likely reasons why a business may fail?

Select two answers:


When its competitors offer:

a)

Higher levels of quality for the same or similar priced goods

b)

Higher prices for the same or similar quality goods

c)

Lower levels of quality for the same or similar priced goods

d)

Lower levels of customer service and higher prices

e)

Lower prices and higher levels of customer service

13.

A business faces no direct competition in its market and sells a product that is in high demand. Which two of the following would represent possible decisions that this business would make?

Select two answers:

a)

It will charge similar prices to its competitors

b)

It will be less likely to develop new, innovative products

c)

It will charge lower prices than its competitors

d)

It will promote itself extensively to attract customers

e)

It will charge higher prices