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Marketing and Advertising

Total questions: 15

Worksheet time: 7mins

Name
Class
Date
1.

What is marketing?

a)

The action or business of promoting and selling products or services.

b)

Putting out commercials

c)

Getting consumers to like your product

d)

Selling your product

2.

Why do we market?

(Click all correct answers)

a)

It helps get your product or service known

b)

It keeps you updated with current trends

c)

Can help you gain a competitive advantage

d)

Uh... cookie nom nom?

3.

Fill in the blank:

There are (a)   steps to marketing

4.

Review: What could lead to a higher price for a product?

a)

Low supply, high demand

b)

High supply, low demand

c)

High supply, high demand

d)

Low supply, low demand

5.

The mission of a company is __________

( Choose all correct answers)

a)

May the Force be with you

b)

It is the goal of the company, and what makes it different from others

c)

What the company tries to achieve over time.

6.

What is Situational Analysis?

a)

Evaluation of Internal and External Factors and Using SWOT/PEST Analysis

b)

Analyzing your hunger for ice cream right now.

c)

Analyzing your surrounding

d)

Analyzing Financials

7.

Which company uses this logo?

a)

McDonalds

b)

Wimpy

c)

Tesco

d)

Asda

8.

Review: Traditional, Command, Mixed and Market Economies are different types of economic systems.

a)

True

b)

False

9.

Which of the following is NOT included in a demographic?

a)

Age

b)

Gender

c)

Income

d)

Job

e)

Thinking Process

10.

What are the 4 P's of marketing?

(Choose all that apply)

a)

Product

b)

Price

c)

Place

d)

Promotion

e)

Personality

11.

True or False: Geographic is Brand Loyalty, Beliefs, Decision-making, thinking process

a)

True

b)

False

12.

What is the demographic for Apple?

a)

People between age of 10-15 or Boomers, middle to high income range, high shchool-level education

b)

People between age of 20-35 or Millenials, middle to high income range, college-level education

c)

Demi-gods and Fairies between age of 20-35 or trolls, middle to high income range, college-level education

13.

Review: What is economics?

a)

The study of making profit by providing goods and services.

b)

The study of scarcity (limited wants and unlimited resources).

c)

The study of scarcity (unlimited wants and limited resources).

d)

The study of business production and consumer purchase.

14.

What ideas do you have for getting feedback for the "control and use feedback and results" part of "Implementation and Control"?

4 lines
15.

Challenge: The exclusive legal right, given to an originator or an assignee to print, publish, perform, film, or record literary, artistic, or musical material, and to authorize others to do the same.

a)

Infringement

b)

Copyright

c)

Advertising Agency

d)

Logo