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WorksheetsMass Media and Broadcasting Quiz
Total questions: 18
Worksheet time: 13mins
Mass communication traditionally tends to be
a. One way.
b. Communication from one (or a few) to many.
c. Anonymous.
d. Communication to an audience that is largely a passive recipient of messages with little or no opportunity for immediate feedback.
e. All of the above.
The process in which large media companies purchase smaller media companies is known as
a. Monopolization.
b. Economic convergence.
c. Consolidation.
d. Media convergence.
e. None of the above.
Which of the following is NOT one of the primary functions of mass communication?
a. Surveillance.
b. Correlation.
c. Cultural transmission.
d. Entertainment.
e. Immunization.
Digitization is
a. Thin, flexible fibers of glass capable of transmitting light signals.
b. The process in which media is made into computer-readable form.
c. Media's focus on narrower audience segments.
d. None of the above.
e. All of the above.
Asynchronous media
a. Is media that gets degraded or less clear when converted to digital format.
b. Require using a personal computer to act as editor, publisher, and writer.
c. Require the audience to be assembled simultaneously with the broadcast, transmission, or event.
d. Allow the audience to consume the media at a time and place of their choosing.
e. None of the above.
Which of the following is not part of “media literacy”?
a. Being able to read or understand content in different languages.
b. Critically analyzing media content by considering its particular presentation and its underlying political or social messages.
c. Assessing media ownership and regulation issues that might affect what media is presented in what form.
d. Knowing how technology affects the media.
The grammar of media includes which of the following?
a. The size and design of books, newspapers, and magazines.
b. The types of camera angles used on television, editing, lighting, sound effects, and music to help cue viewers.
c. Use of sound effects, actualities, and voice-overs on radio.
d. The music genres that the music industry divides music into.
e. All of the above.
Subtext is best defined as
a. The technology underlying a particular medium of communication.
b. The message beneath the apparent message.
c. The explicit message.
d. Words that appear when using closed captioning.
e. The fine print in user agreements or contracts.
Which came first in the development of electronic or recorded mass media?
a. Wireless radio.
b. Phonograph.
c. Kaleidoscope.
d. Television.
e. They were all invented within five years of each other.
Thomas Edison patented a method for recording sound on a tinfoil cylinder, which he called the
a. Phonograph.
b. Gramophone.
c. Graphophone.
d. Homophone.
e. None of the above
Which of the following are primary functions of journalism in society?
a. Surveillance.
b. Correlation.
c. Cultural transmission.
d. All of the above.
e. None of the above.
The acronym of FM stands for
a) Frequency modes
b) Filter modulation
c) Frequency modulation
d) Future mediocrity
When a broadcast news story includes a name that may not be familiar to listeners that name should
a) be withheld until the audience’s attention has been captured.
b) be the first thing in the story so that the audience can get used to it.
c) come at the very end of the story so as to increase suspense.
d) be excluded entirely from the story.
When broadcast news reporters get information for stories from wire services, local newspapers or websites, they
a) never give credit to the information to the source.
b) credit the source of the information unless it is a competitor to your station.
c) always give credit to the information to the source.
d) credit the source of the information only if it is a competitor to your station.
Who is generally described as the unsung hero of a newspaper?
a) Reporter
b) Sub editor
c) News editor
d) Chief editor
Which of the following is an example of a social media network?
a) Google
b) Mozila
c) Twitter
d) Rediff
The chronological evolution of mass media is
a) Radio, film, newspaper, television
b) Newspaper, film, radio, television
c) Newspaper, radio, film, television
d) Film, newspapers, radio, television
Which of the following is an example of new media?
a) Newspaper
b) FM radio
c) Blog
d) Television
