Ukuran huruf
Lembar kerjaBrand Identity
Total soal: 9
Worksheet time: 3mins
Branding is
is a device that legally identifies ownership of a registered brand or trade name.
the process of working toward maximizing recognition of a particular brand.
the use of a name, design, symbol, or a combination of those elements that a sports or entertainment organization uses to help differentiate its products from the competition.
consumer preference for a particular brand as compared to competitor products or services.
What is a Brand Identity?
Your brand identity is how you perceives yourself.
Your brand identity is the same as branding.
Your brand identity is how your audience perceives you.
Your brand identity is your logo.
Logo is...
an advertisement that shown on TV or social media
a mark, sign, or word that represent an idea into a story
a symbol made up of text and images that identifies a business
a group of colored points on a flat surface that shown effect colors
Identity means...
Selfish and existence
Population of humans
self image and personality
social community and socialite
Which of the following is a primary reason that businesses use brands:
To identify their products
To charge high prices
To increase materialism
To reduce expenses
Which of the following is not the elements that are essentials in making a Brand Identity?
Brand need story
Inspiration
Imagery
Colour palette
Typography
When branding is successful, a brand's ___ is improved
debt
safety
image
wealth
Why is branding so important?
Simplify consumer decision making.
Assure repeated purchases
Secure a competitive advantage.
Become a valuable asset.
All of the above
Finally, what is brand?
Product make company succesful
Promise to the customer that the product is good and effective also efficient
Impression from the audience to the product logo, product function, and product price.
Result from customer feeling about the product, service or company affecting the reputation of itself.
