Print media include newspapers, and television, and radio programs.

Transit media utilize private utility vehicles on defined routes for interior, exterior advertisements.

Advertisements identifying the brand of the item for patronage is known as promotional advertisements.

The advertiser is called the client, an account, or a sponsor.

Media Department translates the words into pictures.

Radio advertisements may be delivered live or pre-recorded.

Make the advertisement unique with its tagline or slogan, music, sound, or voices.

Testimonial advertisement uses an unknown celebrity who is believable or a satisfied customer.

A slice-of-life advertisement is a play that portrays a real-life situation.

Customer interview involve non-professional, an interview or off-screen voice asking a housewife about her experience in using the product advertised.

Animation may use computer-generated graphics and simulations, or cartoonist techniques with puppets or photo animation.

Producing a television commercial involves two stages or steps, namely pre-production, and post-production.

Producing commercials for television is less expensive.

A magazine is a publication regularly printed and distributed, usually daily, containing news opinions, items of general interest, and advertisements.

Legal advertising is an advertisement by government offices.

When a magazine advertisement runs all the way to the four edges of the page, leaving no white space margin, it is known as full-bleed advertisement.

Some advertisements may have return cards, coupons, recipe booklets, and these are called inserts.

Copy is the visual part of the advertisement.

The headline is the most important element in the print advertisement.

Print media must present one major idea, use short sentences, easy and familiar words.

The art directors are responsible for the visual presentation of the advertisement.

Product features should present product benefits, disadvantages, and features.

Most advertising is entertainment, humor can make a positive and lasting impression.

Creative outdoor advertisements consider fewer words, larger illustrations, bolder colors, simple background, and clearer product identification.

Roving billboards are sometimes called 'portapanel'.

Interior transit advertisements are found outside the public utility vehicles.

Electronic mail is the collection of data, making it accessible to search for information of interest.

Usenet is a group forum wherein members and interested parties share their knowledge.

Hits are the number of viewers to a site.

The prime indicator of effectiveness is the number of sales guaranteed.

Sales promotion and advertising are complementary tools and should be viewed as separate activities.

Public relations is an activity that evaluates public attitudes, identifies the policies and procedures of an organization with the public interest, and executes a program of action to gain public understanding, acceptance, and goodwill.

Publicity is the generation of information about a person, product, or services using the mass media of communication.

Advertising message must stand out, be irrelevant and tell the truth.

Emphasize unique selling proposition of the product, service, or business.

The effectiveness of the advertising plan can be evaluated through testing, monitoring, and assessment.

Interactive media refers to communication systems that permit one-way communication, such as electronic mail or telephone call.

Use non-paid social media to choose best space for paid social ads.

Mobile advertising is a form of advertising via wireless phones or other mobile devices.