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Marketing strategies

Total questions: 40

Worksheet time: 31mins

Name
Class
Date
1.
The change in climate of the city, where a product is being sold will affect the __________region of the marketing plan.
a)
Geographic
b)
Demographic
c)
Psychographic
d)
Telepathic
2.
___________is based on the way a customer use the product.
a)
Mass Marketing
b)
Behavioral
c)
Target Market
d)
Demographic
3.

__________are used to divide the total market for their product into smaller, more specific groups.

a)

Geographic Data

b)

Customer Survey

c)

Behavioral Research

d)

Market Segmentations Methods

4.
Chad has an interest partying every weekend this can help a marketer determine his ______.
a)
Psychographic criteria
b)
Geographic criteria
c)
Demographic criteria
d)
Behavioral criteria
5.
Ms. Montford's loyalty to purchasing only coach handbags will help in determining the_____ aspect of a Market Segmentation analysis.
a)
Target Market
b)
Behavioral
c)
Demographic
d)
Geographic
6.
_____________involves using a single marketing strategy to reach all customers.
a)
A Market Plan
b)
Keeping up with the trends
c)
Mass Marketing
d)
None of the above
7.
___________ is a method used to identify customers with similar wants and needs.
a)
Selling
b)
Planning
c)
Market Segmentation
d)
Sales pitch
8.

The term "Demographics" refers to

a)

Grouping potential customers based on their beliefs and preferences

b)

Grouping potential customers based on whether or not they have purchased a product in the past

c)

Grouping potential customers using statistical data such as age, race and gender

d)

Grouping potential customers based on where they live

9.

Which of these is NOT a Demographic characteristic, or a statistical way of grouping people that is tracked in the US Census?

a)

Age

b)

Household Income

c)

Race

d)

Political preference

10.

Segmenting a market based on customers' attitudes, opinions, and interests is called

a)

Demographics

b)

Psychographics

c)

Geographics

d)

Market Segmentation

11.

When a business divides its market on the basis of where its customers live is called

a)

geographic segmentation

b)

demographic segmentation

c)

psychographic segmentation

d)

behavioral segmentation

12.

Segmenting a market based on customers' buying habits is an example of

a)

demographic segmentation

b)

psychographic segmentation

c)

behavioral segmentation

d)

geographic segmentation

13.

In an overall sense, where does marketing occur?

a)

Wherever stores are

b)

Wherever customers are

c)

Wherever advertisements are

d)

Wherever trucks are

14.

A ________analysis is based on a customers changes in attitudes, lifestyles, values, and interests.

a)

Demographic

b)

Social-Cultural(Psychographics)

c)

Geographic

d)

Behavioral

15.

Type of promotion that encourages a consumer to be a repeat buyer of a product, service or brand.

a)

trending concept

b)

a name brand or logo

c)

A reader board

d)

loyalty program

16.

How many market segmentations are there?

a)

4

b)

8

c)

2

d)

10

17.

Target market is the group of customers at which a product or service is aimed at?

a)

True

b)

False

18.
A customers interest in playing basketball can help a marketer determine his/her ______.
a)
Psychographic criteria
b)
Geographic criteria
c)
Demographic criteria
d)
Behavioral criteria
19.
Africa-American, Asian, Hispanic, Caucasian are fall into the __________ category which helps determine how to market a product in a region.
a)
Gender
b)
Income
c)
Marital Status
d)
Ethnic Background
20.

Which of the following is lifestyle, values, or attribute.

a)

healthy eating, trend-setting, exercising

b)

shoveling snow, wearing shorts in February

c)

purchasing from the same company all the time

d)

moving from state to state

21.

Marketing is sales.

a)

True

b)

False

22.

Choose ALL correct sentences:

a)

Marketing is wider than sales.

b)

Sales motivate a lead to buy a product.

c)

Marketing includes research, promotion, advertising, selling and delivering goods or services.

d)

Marketing equals sales.

23.

What is NOT a traditional distribution channel?

a)

sales representative

b)

wholesaler

c)

supplier

d)

retailer

24.

Marketing mix consists of

a)

2 Cs

b)

4 Ss

c)

5 Gs

d)

4Ps

25.

Any type of marketing communication used to inform target audience of the relative merits of a product, service, brand or issue is ...

a)

product

b)

price

c)

place

d)

promotion

26.

Marketing mix influences consumers' choice.

a)

True

b)

False

27.

What are traditional marketing strategies?

a)

Event marketing

b)

Content marketing

c)

Direct mail marketing

d)

Outdoor marketing

28.

A set of practices designed to improve the appearance and positioning of web pages in organic search results is ...

a)

SEO

b)

SMM

c)

PPC

d)

Content marketing

29.

A sales technique that involves organic or word-of-mouth information about a product or service to spread at an ever-increasing rate.

a)

TV marketing

b)

SEM

c)

Viral marketing

d)

Affiliate marketing

30.

A marketing scheme in which a company compensates partners for business created from the affiliate's marketing tactics

a)

Affiliate marketing

b)

SMM

c)

SEO

d)

PPC

31.

When using the PESTEL framework, marketers are investigating

a)

Internal forces

b)

Macro-environmental forces

c)

Micro-environmental forces

d)

Competitive forces

32.

The influences in a society and/or its culture/s that affect people's attitudes, beliefs, behaviors, preferences, customers; and lifestyles are known as 

a)

Demographic forces

b)

Technological forces

c)

Sociocultural forces

d)

Legal forces

33.

Setting prices a few dollars or cents under an even number is referred to as

a)

 

Odd-even pricing

b)

 

Prestige pricing

c)

Price lining

d)

Price Fixing

34.

Identify the retailer

a)

Costco

b)

Wal-Mart

c)

Target

d)

D-Mart

35.

Identify the brand

a)

Pacari

b)

Parle

c)

Campco

d)

Nestle

36.

The monetary value of all goods and services produced in a country during one year is referred to as  _______________. 

a)

Gross national production

b)

 

National monetary reserve

c)

Gross domestic product

d)

Gross national product

37.

Which of these is not a famous brand slogan?

a)

Just Do It

b)

Because You’re Worth It

c)

Hot Dang!

d)

Let's Go Places

38.

The first Instagram photo featured what animal?

a)

Dog

b)

Cat

c)

Cow

d)

Elephant

39.

Identify the logo

a)

Just Dial

b)

India Mart

c)

Yellow Pages

d)

BOTW Directory

40.

Which Google logo is correct? No cheating!

a)

The top left

b)

The bottom right

c)

The right middle

d)

The left middle

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