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WorksheetsAdvertising Management (602)
Total questions: 100
Worksheet time: 1hrs 3mins
Who is the target audience?
a group of people who are most likely to want the product being advertised
a group of people who are responsible for producing something
a group of people who are in charge of the company advertising
Who could be the target audience of this advertisement?
people who likes meat
people who like eating chocolate
people who likes vegetarian food
"Melts in your mouth, not in your hand"
Which company uses this slogan?
Nestle
M&Ms
Kit Kat
What is a logo?
a picture showing the product advertised
a phrase associated with a product
a symbol a company uses for its brand
Which color is associated with health?
green
orange
yellow
Who is the Regulatory Body for Games?
BBFC
ASA
PEGI
Ofcom
Who is the Regulatory Body for Television?
Ofcom
BBFC
PEGI
ASA
What are the features of this product?
New design
Waterproof
Face recognition
Security
On average, how long are cinema trailers?
2 - 2.30mins
50 seconds - 1.3mins
10 seconds
3 minutes
A group of carriers that have similar characteristics such as television, newspaper and magazines’. This is the definition of:
Medium
Vehicle
Media
Which of the following is NOT a question that a media planner has to answer?
In which media should I place ads?
Where should ads appear?
How much money should be spent in each medium?
Where is my competitor placing ads?
Newspapers, magazines, radio, television, entertainment, and educational content belong to which type of media?
Traditional media
Non-traditional media
Online media
Specialized media
Which of these is an important aspect to analyze as a website planner?
An optimum amount of frequency or repetition.
Minimum of waste or non prospects.
Lower cost per thousand impressions.
The number of visitors who click on the advertiser's website banner.
Which of the following are advantages of using loyalty incentives?
Repeat custom
Customer could lose the loyalty card
Collecting data about customers
Which is an example of direct marketing?
Radio advert
Moving Billboard
TV advert
Leaflets posted through your door
When a business meets a potential customer face to face it is good because....
You get to know the business owner and then you are more likely to place an order if you like them
It doesn't take that much time to go and meet someone
You can read body language and tell more about a person
You can ignore them easily
______ is to evaluate each segment's attractiveness and select one or more of the market segments.
Market segmentation
Market targeting
Market positioning
Market evaluation
A low-resource company in a mass market containing high-differentiation consumers should:
Follow an undifferentiated strategy.
Follow a concentrated strategy.
Follow a differentiated strategy.
Follow an aggressive strategy.
Concentrated marketing is based around:
Focusing marketing efforts on a number of segments.
Focusing marketing efforts on the mass market.
Focusing marketing effort on one segment.
Focusing marketing effort on a particular country.
Positioning is the process of:
Putting the product in the right place in the customer's mind.
Putting the product in the right shops.
Creating the right relationship with suppliers and retailers.
Putting the product in the right place within a retail store.
________________ is tailoring products and marketing programs to the needs and preferences of individual customers.
Niche marketing
Micro marketing
Differentiated marketing
Mass marketing
The "four P's" of a marketing mix are:
Product, Price, Profit, Promotion
People, Product, Place, Promotion
Promotion, Production, Price, Place
Product, Price, Place, Promotion
Profit, Place, Price, Product
Which segmentation method is NOT considered to be in the category of "psychographic segmentation"
beliefs
personality
occupation
lifestyle
Interests
The Corner Coffee Shop, a local coffee shop which also sells breakfast and lunch sandwiches and sundries, wants to divide its entire market into different groups. One group is for those who like regular coffee, another for those who want food and coffee, and so on. They want to develop a different marketing mix for each of these groups. This process of dividing consumers into different groups with similar needs is called:
Positioning
Market
Segmenting
Combining
Marketing
Carefully arranging for a product or service to occupy a clear, distinctive, and desirable place relative to competing products or services in the minds of target consumers is called...
mass marketing
target marketing
market segmentation
green marketing
positioning
The major benefit of following an undifferentiated approach is:
less competition
cost economies
greater profit
greater consumer satisfaction
broad product lines
A(n) ___________ market is characterized by a fairly narrowly defined market with a complete and distinct set of needs, and a willingness to pay a premium to meet those needs.
local
niche
individual
derived
homogeneous
Which of the following is an example of individual marketing?
the customization of a computer database to meet the needs of a client company
the providing of a multi-use computer database software program that will perform nearly all the operations a typical company would need it to perform
the development of database software designed specifically for healthcare professionals
the identification of an unserved, small group of companies who need database software and the specific marketing activities aimed at this group
the use of a web site where a customer reviews a product catalog, selects what is wanted, types in modifications desired, and places an order
MicroFridge is a combination microwave, refrigerator, and freezer that is designed for people who are short on living space and need to make the best possible use of every inch of space they do have. MicroFridge uses a(n) ______________ segmentation strategy.
user rate
lifestyle
family life cycle
benefit
occasion
In Fall 2002, Sun-Rype Products stocked grocery shelves across Canada with its new Fruit & Veggie bars. Its Blueberry & Orange bar combines orange juice concentrate and dried berries with an interesting blend of squash, carrots, broccoli, and other legumes. According to the bar's category manager, fruit and veggies are among the top 10 items consumers want to snack on. This product is the first to offer the health benefits of both. The combination of fruits and vegetables is the product's:
brand identity
maximarketing strategy
unique selling proposition
integrated marketing
preemptive position in the mind of its users
A small, private college advertises that, "Students will receive a Harvard quality education for a state university tuition." This is an example of _________________ positioning.
quality/price
benefit
competitor
use/application
product category
What is the bandwagon strategy?
Advertisers make it seem that everyone is buying this product, so you feel you should buy it, too.
Advertisers make it seem that the product is so new that you will be the first on the block to have it.
Advertisers use both celebrities to endorse products.
Statistics, percentages, and numbers are used to convince you that this product is better or more effective than another product.
Facts and figures refers to..
A technique that wants you to associate the good feelings created in the ad with the product.
Advertisers make it seem that the product is so new that you will be the first on the block to have it.
Statistics, percentages, and numbers are used to convince you that this product is better or more effective than another product.
The avant garde strategy is when
Advertisers make it seem that everyone is buying this product, so you feel you should buy it, too.
Statistics, percentages, and numbers are used to convince you that this product is better or more effective than another product
Advertisers use both celebrities to endorse products.
Advertisers make it seem that the product is so new that you will be the first on the block to have it.
This is an example of?
ethos
pathos
logos
Personal selling merupakan salah satu strategi pemasaran untuk mengkomunikasikan informasi tentang produk dan jasa secara.....
komunikasi satu arah
face to face
lewat jasa internet
besar-besaran
sistematik
Who's responsibility is it to maintain relations with the public and media? Generally, this person issues a statement when a player or team has information that has been released to the media such as an arrest.
Manager
Publicist
Agent
Player/Team
TO be effective, the information provided in a press release should have the following:
Attention-grabbing headline and story
Introductory paragraph including a concise statement
Information about the business
Contact Information
All of the above
Personal selling provides:
Direct contact between the customer and salesperson
Delivery of information specifically for the customer
An opportunity to adjust the offer to fit the customer
All of the above
The __________________ is the subject, emotion, or idea that is being communicated.
message
encoding
decoding
feedback
This is any paid presentation using mass media to promote the business’s or organization’s message to the target market.
Advertising
Sales Promotion
Public Relations
Personal Selling
This is any short-term incentive that gives customers an immediate reason to buy.
Public Relations
Viral Marketing
Advertising
Sales Promotion
Which of the following is NOT a purpose of sales promotions?
To entice people in.
To boost sales figures.
To attract first-time buyers
To clear new stock.
How does a coupon work?
It encourages people to buy again at a later date.
It enters customers into a prize draw.
It rewards regular customers for their loyalty.
Customers get to try something before buying it.
How does a loyalty scheme work?
It encourages people to buy again at a later date.
It enters customers into a prize draw.
It rewards regular customers for their loyalty.
Customers get to try something before buying it.
How does a free sample work?
It encourages people to buy again at a later date.
It enters customers into a prize draw.
It rewards regular customers for their loyalty.
Customers get to try something before buying it.
A low cost premium such as, pens, key chains, coffee mugs
Factory pack
Coupon
Traffic Builder
Raffle
What is digital marketing?
The marketing of products or services through digital methods such as the internet.
The marketing of a digital product such as a mobile device or computer.
SEO is the acronym for?
Site Efficiency Optmisation
Site Engine Optimisation
Search Engine Optimisation
Search Engine Original
What is contextual advertising?
Targets ads to people based on demographic information
Targets visitors on keywords-scans, & matches to user
Targets visitors based on user searches or pages visited
Targeting content contains specific keywords promoted tweet
What is the highest online spending day of the year in the U.S.?
Black Friday
Cyber Monday
Christmas Eve
Thanksgiving Day
On Cyber Monday, people go shopping ....
at Target
at King Kullen
online
at Stop n Shop
PPC stands for
prime people court
people pay clark
pay per click
pretty posts cost
Which P is not in the Marketing MIx?
place
people
price
promotion
"Have it Your Way"
Advertising is all about building
Build
Commercial ad
Brand
Political Ad
Choose the synomym that matches the word in capital letters:
I don't like negative advertising. I can't understand its APPEAL.
attraction
title
product
Choose the synomym that matches the word in capital letters:
Many ads CLAIM that products have fantastic benefits, but don't give any proof.
imagine
state
suppose
Choose the synomym that matches the word in capital letters:
Everyone wore T-shirts showing the company's new LOGO of a jumping tiger.
product
design
example
A small, recognisable design featured on all products and promotional materials, associated through repetition over time.
Slogan
Brand
Logo
Copy
A person, often a celebrity, who is paid to endorse or promote a company’s products or services, becoming the face of the brand.
Hard Sell
Product Demonstration
Brand Identity
Brand Ambassador
‘In your face’ advertising. These adverts are usually short, loud and employ a direct mode of address., giving clear information.
Hyperbole
Soft Sell
USP
Hard Sell
Where the product is used in the advertisement often to suggest that using the product will result in a lifestyle portrayed.
Product Demonstraion
Product Endorsement
In House
Intertextuality
Usually run by an advertising agency, incorporating all of the ways in which a product, event or service is promoted.
Brand
In House
USP
Advertising Campaign
The advertising that used to increase demand for all brands of a product in specific industry known as?
Primary-demand
Selective-demand
Institutional
Comparative
Which of the following is the types of selective-demand advertising?
Immediate response
Comparative
Reminder
All of the above
The salesperson who responsible for handles repeat sales that maintain positive relationship with customers is known as?
Order getter
Order taker
Sales support personnel
Missionary
The salesperson who aid in selling but are more involved in locating prospects, educating customers, building goodwill, and provide follow-up service are categorized as?
Trade
Technical
Missionary
All of the above
Sales promotion that is designed to attract and motivate customers to purchase at particular retail stores refers to which promotion method?
Consumer
Trade
A program that rewards customers who engage in repeat purchases refers to?
Trade shows
Buying allowance
Frequent user incentives
Point of purchase display
The temporary price reduction to resellers for purchasing specified quantity of product refers to?
Trade shows
Buying allowance
Frequent user incentives
Cooperative advertising
Brochures, company annual reports and magazines are the example of which public relations tool?
Written communication
Event sponsorship
Publicity
Spoken communication
News release, featured article, captioned photograph ad press conference are the example of which public relations tool?
Written and spoken communication
Event sponsorship
Publicity
Corporate identity materials
Which is not main promotional tool?
Marketing mix
Sales promotion
Advertising
Public Relations
News releases are examples of
IMC tactics
promotion
IMC strategy
none of the above
Creative strategy
similar to creative tactics
determines how advertising message will be executed
determines what the advertising message will say
