NEW
Font size
WorksheetsSocial Media Lesson 1
Total questions: 18
Worksheet time: 39mins
Which of the following terms describes your potential audience on social media?
Distribution
Impression
Reach
Exposure
Which type of social media publishing only allows users to send brief messages?
Microblogging
Media sharing
Bookmarking
Wikis
Which of the following is the key component to content going viral?
Conversation
Amplification
Applause
Sentiment
Anyone who has the power to sway other people.
Spectator
Contributor
Influencer
Participant
How can you use social media to communicate product information to customers?
Post product reviews and promotions.
Upload PDF files of their print media documents.
Post links to their corporate Web site.
Schedule celebrity promotional events at their corporate office.
Which term is the practice of categorizing content by online users?
Ajax
Aggregation
Tagging
Podcasting
The (blank) of social media allows you to post up-to-the-minute updates on any developing stories about your company/brand.
Permanence
Immediacy
Fluidity
Frequency
What is the most important reason for a business to use social media.
To distribute coupons to potential customers.
To display content about your products.
To identify potential customers and contact them.
To build a relationship with its customers.
Social media content can be user-generated and shared by many people.
True
False
Which of the following is typically used to build relationships with customers instead of selling products to them?
Social entertainment sites
Social commerce sites
Social networking sites
Social collaboration sites
Which of the following is a way to extend reach?
Place links to the content on more Websites - social Websites as well as traditional Websites.
Display the content on media channels with larger numbers of viewers.
Pay Websites to host an advertisement for the company or product on their site.
Give free products or "points" to viewers who share or repost products or videos.
Which of the following is an example of unstructured data?
Form Fields
Website URL
Email address
Mobile text message
How do semantic web implementations affect social media?
The implementations allow non-technical users to work together to collectively classify and find information various social media sites all at once.
The use of semantic web implementations encourages the growth of online communities by allowing non-technical users to share information.
They contextualize data with the addition of machine-readable metadata.
They allow communication to flow from the business to the consumer and back, in a multi-way communication, allowing communication to become more complex
What is the role of a contributor on social media?
Anyone who has the power to sway or persuade others
Someone who often responds to the social media content posted by others
Someone who views content on social media sites
Someone who creates and uploads original content on social media service.
To measure your exposure, you:
add your actual audience and multiply it by the number of registered users on your site.
add your total follower count as well as each impression on a social media site.
add your accessibility by the number of media platforms that you use to advertise your site.
multiply your source by the number of distribution channels you use to advertise your site.
The main difference between extending reach with traditional media versus social media is in:
cost
accessibility
quality
timing
SMS gateways are services that allow you to
create the online personality by which you want to become known.
send text messages via an instant messaging (IM) service.
collaborate and share information during the conference.
boost your communication to a specific audience.
Is an important programming methodology used to build Web 2.0 sites.
Ajax
RSS
HTML
Semantic Web
