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WorksheetsMock test practice
Total questions: 20
Worksheet time: 10mins
1. What is the main idea of the text?
Tailored advertising is considered a negative tactic as it aims to steal private information.
Tailored advertising is a strategy that provides you with ads that might suit your interests.
Tailored advertising is supposed to persuade you to buy things, but it’s not really effective.
Tailored advertising is a technology company that spies on internet users to collect data.
1. The word head in paragraph 1 is closest in meaning to
a. go
b. leadarch
c. type
b. search
1. The word one in paragraph 1 refers to
a. watch
b. engine
c. purchase
d. computer
The word get in paragraph 1 is closest in meaning to
a. buy
b. catch
c. obtain
d. arrive
What is stated in paragraph 1?
a. When people check the weather, strange ads appear.
b. Objects you’re interested in are rarely shown on Google.
c. When you see ads of items you want, you may think you are being tracked.
d. You know someone is checking your internet activity when a magic page pops up.
According to paragraph 2, what kind of ad is more likely to appear on your screen if you type “Caribbean?”
a. An ad promoting free aps
b. An ad promoting cheap flights
c. An ad promoting soccer jerseys
d. An ad promoting Fender guitars
What is the function of the word might in paragraph 2?
a. Express necessity
b. Express obligation
c. Express possibility
d. Express consequence
The word meaningful in paragraph 2 is closest in meaning to
a. significant
b. expressive
c. efficient
d. suggestive
1. What word should you insert in the gap in paragraph 2?
a. to
b. by
c. off
d. with
The phrase in addition in paragraph 3 can be replaced by
a. while
b. despite
c. because
d. furthermore
1. What word should be inserted in the gap in paragraph 3?
in
of
on
at
What sentence summarizes the information in the highlighted part in paragraph 3?
a. Retargeting implies creating products that people may consume.
b. What you bought in the past can be used to send you new ads.
c. Advertisers will purchase products that people usually need.
d. Tailored advertising focuses on habitual store costumers.
According to paragraph 3, what aspect does NOT serve ads in tailored advertising?
a. The series you watch
b. The place where you live.
c. The web browser you use.
d. The topics you check on Facebook.
What is the function of the phrase such as in paragraph 4?
a. Introduce an example
b. Introduce reason
c. Introduce contrast
d. Introduce a solution
The word nevertheless in paragraph 4 is closest in meaning to
a. apparently
b. moreover
c. however
d. since
What is the function of the connector so that in paragraph 4?
a. Express contradiction
b. Express purpose
c. Express reason
d. Express cause-effect
In paragraph 4, what is stated about tailored advertising?
a. Information like social security numbers may be stolen due to this kind of advertising.
b. Many third-party companies buy private data and use this to send more relevant ads.
c. Tailored advertising focuses more on men who are still young and like traveling a lot.
d. Instead of accessing your personal data, some businesses are interested in your likes.
What word can be inserted in the gap in paragraph 5?
a. just
b. near
c. close
d. almost
1. Read this sentence: “For instance, if you want shoes and you see an ad targeted to you with the style, color, or brand of shoe you are searching for, you are much more likely to buy.”
Now, look at the squares in paragraph 5. Where can you insert this sentence?
a. A
b. B
c. C
d. D
a.A
b.B
c.C
d.D
What is one consequence of ultra-tailored advertising?
a. Companies are able to accomplish more realistic objectives.
b. Companies will be able to send more messages, more quickly.
c. Companies can advertise their products in a more honest way.
d. Companies could benefit as much as their costumers do.
