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WorksheetsBR212 Pre-Test
Total questions: 8
Worksheet time: 5mins
It is a corporation that is made up of a number of different, sometimes unrelated businesses.
monopoly
corporation
merger
conglomerate
Which of the following terms completes: media production, __________, and consumption
marketing
advertising
distribution
creation
Which of the following describes the field of political economy of media and communication? Choose all applicable answers.
It examines how media and communication systems and content reinforce, challenge, or influence existing social relations.
It emphasizes the relationship of media "texts" to the audience, not interested in the factors that influence the production of media content.
It looks at how media ownership and support systems (ex: advertising and state policies) affect and influence media behavior and content
Which of the terms can be simplified as "how a company plans to make money" (Lewis, 2014).
business model
policies
ratings
media ownership
Which of the terms can be described "as a high-level overall plan embracing the general goals and acceptable procedures especially of a governmental body."
business model
policies
ratings
media ownership
Which of the following questions are often asked in the field of political economy of media and communication? Choose all applicable answers.
What drives the media?
Why news is reported in a certain way?
Why some events are completely ignored?
What are the audience's interpretation of the media text?
It is an economic system whose essential feature is the motive to make a profit.
socialism
economic democracy
capitalism
communism
Which of the following can be best described as lifeblood of the news media industry, funding investment in the provision of local, national and international news and information?
advertising
public relations
PSAs
blocktime
