WorksheetsDigital Communication & Design Concepts Open Contest
Total questions: 40
Worksheet time: 20mins
Which file format is most appropriate for a photographic image on a website when small file size and acceptable quality are priorities?
TIFF
EPS
JPEG
BMP
In a logo that must scale from a business card to a billboard without losing quality, which type of graphic should be used?
Raster Graphic
Vector Graphic
Bitmap with high DPI
Low‑resolution JPEG
Which principle of design is best demonstrated when related items are grouped together to show they belong with each other?
Balance
Proximity
Repetition
Contrast
A designer chooses a sans serif font for body text on a mobile website to improve readability. This decision most directly affects:
Color depth
Visual hierarchy
File compression
Animation speed
Which color mode should be used when designing graphics for print brochures?
RGB
CMYK
Indexed Color
Grayscale
An email newsletter displays perfectly on a laptop but breaks on phones. Which best practice helps ensure consistent display across devices?
Using fixed‑width layouts only
Embedding large uncompressed images
Designing a responsive layout
Using only system fonts in images
Which of the following is an example of digital communication?
Handwritten memo delivered by courier
Printed poster on a bulletin board
SMS marketing message
Face‑to‑face conversation
A designer increases the contrast between text and background to meet accessibility guidelines. This primarily improves:
File size
Load time
Legibility
Color gamut
A company wants an animation that will loop continuously on a web page with transparency and small file size. Which format is most suitable?
Animated GIF
TIFF sequence
EPS file
PDF document
Which term describes arranging elements on a page so that the viewer’s eye is guided from the most important information to the least important?
Visual hierarchy
White space
Alignment
Balance
Which of the following best describes responsive web design?
Creating separate sites for each browser
Designing pages that automatically adapt to different screen sizes
Using only fixed‑pixel layouts
Limiting graphics to reduce color depth
Which resolution is most appropriate for images used in high‑quality printed flyers?
72 ppi
96 ppi
150 ppi
300 ppi
When designing for social media, what is the most important reason to keep text minimal on graphics?
To reduce color usage
To improve readability on small screens
To avoid compression artifacts
To increase print quality
Which layout pattern is commonly used in Western cultures because people typically scan a page starting at the top left?
Circular layout
Z‑pattern or F‑pattern
Radial layout
Gridless layout
Which of the following is the safest way to legally use a photo found online in a digital campaign?
Download and crop it slightly
Use it if no copyright notice appears
Purchase a licensed stock image or use one with a clear reuse license
Use it only on internal emails
A vector logo is imported into a layout program and appears jagged after export to PDF. Which is the most likely cause?
Incorrect color mode
Rasterization at low resolution
Too many anchor points
Use of CMYK instead of RGB
Which principle is applied when the same font, color scheme, and style are used across all slides in a presentation?
Contrast
Alignment
Repetition
Movement
What is the primary advantage of using styles in a desktop publishing or word‑processing document?
Larger file size
Faster exporting to PDF
Consistent formatting that can be updated globally
Automatic spell‑checking
In web design, what is “alt text” primarily used for?
Adding pop‑up tooltips only
Improving accessibility and describing images for screen readers
Reducing file size of images
Embedding hidden keywords for search engines
Adding pop‑up tooltips only
Improving accessibility and describing images for screen readers
Reducing file size of images
Embedding hidden keywords for search engines
A business wants to send a short promotional video to customers’ phones. Which format is typically most compatible with mobile devices and social platforms?
AVI
WMV
MP4 (H.264)
TIFF
Which file format is most appropriate for a logo that will be used on web, print, and large signage?
JPEG
PNG
SVG
GIF
Which option best describes raster graphics?
Made of mathematical paths that scale infinitely
Made of pixels that can blur when enlarged
Always smaller in file size than vectors
Only used for line art and icons
A designer needs a transparent image with crisp edges for use on a website. Which format is the best choice?
JPEG
PNG
BMP
TIFF
Which term refers to the space between lines of text in a paragraph?
Kerning
Tracking
Leading (line spacing)
Justification
In a layout, using a grid primarily helps with which design principle?
Texture
Alignment
Saturation
Contrast
A designer uses a large bold headline, a medium‑sized subheading, and smaller body text. This is an example of:
White space
Visual hierarchy
Symmetry
Repetition
Which color model is most appropriate for graphics intended only for display on screens?
CMYK
Pantone
RGB
Grayscale
Which combination best improves readability for long paragraphs on a website?
All caps, tight line spacing, bright background
Serif or sans serif body text, adequate line spacing, high contrast
Decorative fonts, centered text, low contrast
Multiple font families, small size, narrow line spacing
Which is the best example of using contrast to emphasize a call‑to‑action button on a page?
Making the button the same color as the background
Using a muted color on a muted background
Using a bright, high‑contrast color and bold label
Reducing the button size and color saturation
A designer wants to avoid stretching or squashing an image when resizing it. Which property must be preserved?
File path
Aspect ratio
Color profile
Bit depth
An email header graphic appears blurry after being imported. Which is the most likely cause?
The image was saved in RGB
The image resolution is too low for its display size
The file name contains spaces
The color contrast is too high
Which option is the most accessible alternative text for an image of a “Submit” button that uses only an icon?
“Button”
“Arrow icon”
“Submit form”
“Pretty graphic”
Which of the following best describes white space in design?
Only blank white areas outside the page margins
Any area not filled with text or graphics, used to separate and organize content
The background color of the document
Only the margins at the edges of the page
A social media graphic must meet brand guidelines for consistent typography and color. Which principle is being emphasized?
Randomness
Repetition
Distortion
Rhythm
Which action best respects copyright when using an image in a digital advertisement?
Copying the first image result from a search engine
Using any image that does not show a watermark
Using images from a licensed stock service or those with explicit reuse permission
Slightly editing any image found online
A webpage contains long blocks of text without headings, bullets, or spacing. Which guideline is most clearly being violated?
Use of RGB color
Use of visual hierarchy and scannability
Use of CMYK color
Use of copyright notices
On a navigation bar, placing the “Home” link at the far left primarily helps with:
Color calibration
File compression
User expectations and usability
Print readability
A designer chooses a color palette using one dominant color with lighter and darker versions of the same hue. This is an example of a:
Complementary color scheme
Analogous color scheme
Monochromatic color scheme
Triadic color scheme
A company needs to send an editable layout file to a print shop that preserves fonts, images, and layout reliably. Which format is most commonly requested for final print output?
PDF
GIF
PNG
BMP
On a mobile site, large touch‑friendly buttons and adequate spacing between them mainly improve:
Color consistency
Typographic hierarchy
Touch usability and user experience
Print quality
