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Digital Communication & Design Concepts Open Contest

Total questions: 40

Worksheet time: 20mins

Name
Class
Date
1.

Which file format is most appropriate for a photographic image on a website when small file size and acceptable quality are priorities?

a)

TIFF

b)

EPS

c)

JPEG

d)

BMP

2.

In a logo that must scale from a business card to a billboard without losing quality, which type of graphic should be used?

a)

Raster Graphic

b)

Vector Graphic

c)

Bitmap with high DPI

d)

Low‑resolution JPEG

3.
  1. Which principle of design is best demonstrated when related items are grouped together to show they belong with each other?​

a)
  1. Balance

b)
  1. Proximity

c)
  1. Repetition

d)
  1. Contrast

4.

A designer chooses a sans serif font for body text on a mobile website to improve readability. This decision most directly affects:

a)

Color depth

b)

Visual hierarchy

c)

File compression

d)

Animation speed

5.

Which color mode should be used when designing graphics for print brochures?

a)

RGB

b)

CMYK

c)

Indexed Color

d)

Grayscale

6.
  1. An email newsletter displays perfectly on a laptop but breaks on phones. Which best practice helps ensure consistent display across devices?​

a)
  1. Using fixed‑width layouts only

b)
  1. Embedding large uncompressed images

c)
  1. Designing a responsive layout

d)
  1. Using only system fonts in images

7.
  1. Which of the following is an example of digital communication?​

a)
  1. Handwritten memo delivered by courier

b)
  1. Printed poster on a bulletin board

c)
  1. SMS marketing message

d)
  1. Face‑to‑face conversation

8.
  1. A designer increases the contrast between text and background to meet accessibility guidelines. This primarily improves:​

a)
  1. File size

b)
  1. Load time

c)
  1. Legibility

d)
  1. Color gamut

9.
  1. A company wants an animation that will loop continuously on a web page with transparency and small file size. Which format is most suitable?​

a)
  1. Animated GIF

b)
  1. TIFF sequence

c)
  1. EPS file

d)
  1. PDF document

10.
  1. Which term describes arranging elements on a page so that the viewer’s eye is guided from the most important information to the least important?​

a)
  1. Visual hierarchy

b)
  1. White space

c)
  1. Alignment

d)
  1. Balance

11.
  1. Which of the following best describes responsive web design?​

a)
  1. Creating separate sites for each browser

b)
  1. Designing pages that automatically adapt to different screen sizes

c)
  1. Using only fixed‑pixel layouts

d)
  1. Limiting graphics to reduce color depth

12.
  1. Which resolution is most appropriate for images used in high‑quality printed flyers?​

a)
  1. 72 ppi

b)
  1. 96 ppi

c)
  1. 150 ppi

d)
  1. 300 ppi

13.
  1. When designing for social media, what is the most important reason to keep text minimal on graphics?​

a)
  1. To reduce color usage

b)
  1. To improve readability on small screens

c)
  1. To avoid compression artifacts

d)
  1. To increase print quality

14.
  1. Which layout pattern is commonly used in Western cultures because people typically scan a page starting at the top left?​

a)
  1. Circular layout

b)
  1. Z‑pattern or F‑pattern

c)
  1. Radial layout

d)
  1. Gridless layout

15.
  1. Which of the following is the safest way to legally use a photo found online in a digital campaign?​

a)
  1. Download and crop it slightly

b)
  1. Use it if no copyright notice appears

c)
  1. Purchase a licensed stock image or use one with a clear reuse license

d)
  1. Use it only on internal emails

16.
  1. A vector logo is imported into a layout program and appears jagged after export to PDF. Which is the most likely cause?​

a)
  1. Incorrect color mode

b)
  1. Rasterization at low resolution

c)
  1. Too many anchor points

d)
  1. Use of CMYK instead of RGB

17.
  1. Which principle is applied when the same font, color scheme, and style are used across all slides in a presentation?​

a)
  1. Contrast

b)
  1. Alignment

c)
  1. Repetition

d)
  1. Movement

18.
  1. What is the primary advantage of using styles in a desktop publishing or word‑processing document?​

a)
  1. Larger file size

b)
  1. Faster exporting to PDF

c)
  1. Consistent formatting that can be updated globally

d)
  1. Automatic spell‑checking

19.
  1. In web design, what is “alt text” primarily used for?​
    Adding pop‑up tooltips only
    Improving accessibility and describing images for screen readers
    Reducing file size of images
    Embedding hidden keywords for search engines

a)
  1. Adding pop‑up tooltips only

b)
  1. Improving accessibility and describing images for screen readers

c)
  1. Reducing file size of images

d)
  1. Embedding hidden keywords for search engines

20.
  1. A business wants to send a short promotional video to customers’ phones. Which format is typically most compatible with mobile devices and social platforms?​

a)
  1. AVI

b)
  1. WMV

c)
  1. MP4 (H.264)

d)
  1. TIFF

21.
  1. Which file format is most appropriate for a logo that will be used on web, print, and large signage?​

a)
  1. JPEG

b)
  1. PNG

c)
  1. SVG

d)
  1. GIF

22.
  1. Which option best describes raster graphics?​

a)
  1. Made of mathematical paths that scale infinitely

b)
  1. Made of pixels that can blur when enlarged

c)
  1. Always smaller in file size than vectors

d)
  1. Only used for line art and icons

23.
  1. A designer needs a transparent image with crisp edges for use on a website. Which format is the best choice?​

a)
  1. JPEG

b)
  1. PNG

c)
  1. BMP

d)
  1. TIFF

24.
  1. Which term refers to the space between lines of text in a paragraph?​

a)
  1. Kerning

b)
  1. Tracking

c)
  1. Leading (line spacing)

d)
  1. Justification

25.
  1. In a layout, using a grid primarily helps with which design principle?​

a)
  1. Texture

b)
  1. Alignment

c)
  1. Saturation

d)
  1. Contrast

26.
  1. A designer uses a large bold headline, a medium‑sized subheading, and smaller body text. This is an example of:​

a)
  1. White space

b)
  1. Visual hierarchy

c)
  1. Symmetry

d)
  1. Repetition

27.
  1. Which color model is most appropriate for graphics intended only for display on screens?​

a)
  1. CMYK

b)
  1. Pantone

c)
  1. RGB

d)
  1. Grayscale

28.
  1. Which combination best improves readability for long paragraphs on a website?​

a)
  1. All caps, tight line spacing, bright background

b)
  1. Serif or sans serif body text, adequate line spacing, high contrast

c)
  1. Decorative fonts, centered text, low contrast

d)
  1. Multiple font families, small size, narrow line spacing

29.
  1. Which is the best example of using contrast to emphasize a call‑to‑action button on a page?​

a)
  1. Making the button the same color as the background

b)
  1. Using a muted color on a muted background

c)
  1. Using a bright, high‑contrast color and bold label

d)
  1. Reducing the button size and color saturation

30.
  1. A designer wants to avoid stretching or squashing an image when resizing it. Which property must be preserved?​

a)
  1. File path

b)
  1. Aspect ratio

c)
  1. Color profile

d)
  1. Bit depth

31.
  1. An email header graphic appears blurry after being imported. Which is the most likely cause?​

a)
  1. The image was saved in RGB

b)
  1. The image resolution is too low for its display size

c)
  1. The file name contains spaces

d)
  1. The color contrast is too high

32.
  1. Which option is the most accessible alternative text for an image of a “Submit” button that uses only an icon?​

a)
  1. “Button”

b)
  1. “Arrow icon”

c)
  1. “Submit form”

d)
  1. “Pretty graphic”

33.
  1. Which of the following best describes white space in design?​

a)
  1. Only blank white areas outside the page margins

b)
  1. Any area not filled with text or graphics, used to separate and organize content

c)
  1. The background color of the document

d)
  1. Only the margins at the edges of the page

34.
  1. A social media graphic must meet brand guidelines for consistent typography and color. Which principle is being emphasized?​

a)
  1. Randomness

b)
  1. Repetition

c)
  1. Distortion

d)
  1. Rhythm

35.
  1. Which action best respects copyright when using an image in a digital advertisement?​

a)
  1. Copying the first image result from a search engine

b)
  1. Using any image that does not show a watermark

c)
  1. Using images from a licensed stock service or those with explicit reuse permission

d)
  1. Slightly editing any image found online

36.
  1. A webpage contains long blocks of text without headings, bullets, or spacing. Which guideline is most clearly being violated?​

a)
  1. Use of RGB color

b)
  1. Use of visual hierarchy and scannability

c)
  1. Use of CMYK color

d)
  1. Use of copyright notices

37.
  1. On a navigation bar, placing the “Home” link at the far left primarily helps with:​

a)
  1. Color calibration

b)
  1. File compression

c)
  1. User expectations and usability

d)
  1. Print readability

38.
  1. A designer chooses a color palette using one dominant color with lighter and darker versions of the same hue. This is an example of a:​

a)
  1. Complementary color scheme

b)
  1. Analogous color scheme

c)
  1. Monochromatic color scheme

d)
  1. Triadic color scheme

39.
  1. A company needs to send an editable layout file to a print shop that preserves fonts, images, and layout reliably. Which format is most commonly requested for final print output?​

a)
  1. PDF

b)
  1. GIF

c)
  1. PNG

d)
  1. BMP

40.
  1. On a mobile site, large touch‑friendly buttons and adequate spacing between them mainly improve:​

a)
  1. Color consistency

b)
  1. Typographic hierarchy

c)
  1. Touch usability and user experience

d)
  1. Print quality