wayground logo

Free Printable Worksheets

Font size

S
M
L
XL
Worksheets

MArketing Management -fundamental

Total questions: 65

Worksheet time: 41mins

Name
Class
Date
1.

Sunita calls her friend Suman and requests her to sell one of her paintings to Rama’s mother. In this transaction who is the marketer

a)

Sunita

b)

Suman

c)

Both

d)

None

2.

Needs of _________ are being focused in Marketing.

a)

Customer

b)

producer

c)

Retailer

d)

wholesaler

3.

This marketing concept focuses on persuading and convincing customers to buy the Products-

a)

production

b)

product

c)

selling

d)

marketing

4.

______ refers to classifying the product into different groups with same characteristics.

a)

grading

b)

branding

c)

packaging

d)

labeling

5.

Name the element of product mix which acts as a silent salesmen as it induces customers to buy the product.

a)

packaging

b)

branding

c)

labeling

d)

none of the above

6.

Name the part of brand which can’t be spoken but can be recognized.

(a)  

7.

Which among the following is not an element of marketing mix –

a)

Product

b)

Price

c)

Place

d)

Advertising

8.

Magazines and pastries are examples of ____________ products.

a)

a) Convenience

b)

b) Shopping

c)

c) Specialty

d)

d) All the above

9.

Which of the following products consume maximum time and effort to purchase –

a)

Convenience

b)

Shopping

c)

Specialty

d)

All the above

10.

The main function of __________ is to provide information required by law.

a)

Labelling

b)

packaging

c)

Branding

d)

all the above

11.

Type of products which cannot be sold without technical knowledge –

a)

Durable

b)

Industrial

c)

Convenience

d)

none of above

12.

A car manufacturing company entered into the market with air conditioner and now introduced products like refrigerator, washing machine and other electronic items. The company not only offering the product but also handling complaints and after sales services.

Identify the element of marketing mix discussed here.

a)

product mix

b)

price mix

c)

place mix

d)

promotion

13.

Monika purchased a packet of chips from the local grocery shop. The information provided on the bottle was not clear. She fell sick on consuming it. She filed a case in the district forum and got the relief.

i) Identify the important aspect neglected by the marketer in the above case.

(a)  

14.

The level of packing used to present a gift to your friend on his birthday –

a)

Primary

b)

Secondary

c)

Transportation

d)

None

15.

Publicity refers to –

a)

Non paid form of impersonal communication

b)

Paid form of impersonal communication

c)

Non paid form of personal communication

d)

Paid form of personal communication

16.

Process of gathering, analyzing, and interpreting information about market, product, or service to be offered for sale in the market, about the past, present and potential customers for the product or service.

a)

MARKETING PLAN

b)

MARKET RESEARCH

c)

MARKETING STRATEGY

d)

PRODUCT TESTING

17.
A product can be
a)
an object or thing
b)
a concept or idea
c)
a service
d)
all of the above
18.
What is the process of dividing a market into groups of people who have the same product needs?
a)
Market
b)
Market Segmentation
c)
Target market
d)
Concentrated Marketing Strategy
19.
This is a collection of people who have a need for a particular product, and who have the ability, willingness, and authority to buy it. 
a)
Service
b)
Idea
c)
Market
d)
Market Segmentation 
20.
 Which phase of the Product life cycle is when sales rise and competition start to notice your product. 
a)
Introduction
b)
Growth
c)
Maturity
d)
Decline
21.

Which part of the four P's pf marketing mix effects the location and transportation of the product

a)

Product

b)

Price

c)

Place

d)

Promotion

22.

What is not part of the marketing mix ?

a)

Place

b)

Product

c)

Price

d)

Person

23.
________ involves dividing a market into smaller segments of buyers with distinct needs, characteristics, or behaviors that might require separate marketing strategies or mixes. 
a)
Mass customization
b)
Market targeting
c)
Market segmentation
d)
Differentiation
24.

Fast food restaurants such as McDonalds use this pricing strategy for selling combos of burgers, fries and a beverage at a lower price than the total price of the items sold individually. This is an example of:

a)

Discounts

b)

Stability pricing

c)

Price discrimination

d)

Product-bundle pricing

25.

A clothing store puts all its products at 50% discount, due to the change of season. This is an example of:

a)

Survival pricing

b)

Price discrimination

c)

Block pricing

d)

Promotion

26.

The first step in market segmentation is:

a)

the determination of segment profitability

b)

needs-based segmentation

c)

segment identification

d)

the use of predetermined segment attractiveness criteria

e)

segment positioning

27.

Getting consumers to recognize and remember a brand is ...

a)

brand awareness

b)

brand equity

c)

brand extenstion

d)

brand loyalty

28.

Which of the following is a primary purpose of a business?

a)

Profit

b)

Satisfying consumer needs

c)

Gaining market share

d)

all of the listed responses

29.

Wrong We're trying to decrease the manufacturing costs in order to get a better profit ___________ on this product.

a)

limit

b)

margin

c)

surplus

30.

What type of business is A business owned by only one person.

a)

partnership

b)

sole proprietorship

c)

corporation

d)

franchise

31.

What function of the business is The process of creating, promoting, and presenting a product to the consumers.

a)

operations

b)

information technology

c)

accounting

d)

marketing

32.

It is the person who buys products or services.

a)

Investor

b)

Consumer

c)

Director

d)

Employee

33.
The way a manager treats & involves employees is called
a)
entrepreneurship
b)
influence
c)
management style
d)
leadership
34.

The money that a company earns from selling their products or services for a year is called __________.

a)

PROFIT

b)

REVENUE

c)

OVERHEADS

d)

VARIABLE COST

35.

Mike buys mugs for $2 each, then he sells them for $6 each. What is his gross margin?

(a)  

36.

Who is the Father of marketing?

a)

E.J.Mc Carthy

b)

Philip Kotler

c)

Robert Lautherborn

d)

Stanton

37.

Task environment in marketing is otherwise referred to as :

a)

Micro environment

b)

Macro environment

c)

Competitive environment

d)

Socio-cultural environmnet

38.

Marketing that utilizes Internet and online based technologies is known as ...

a)

Relationship Marketing

b)

Traditional Marketing

c)

Digital Marketing

d)

Cause Marketing

39.

A marketing .............. refers to a business's overall plan for reaching prospective consumers.

a)

price

b)

promotion

c)

strategy

d)

place

40.

The act of buying of the same brand over and over again is known as ...

a)

prospective buyer

b)

advertising campaign

c)

company image

d)

buying habit

41.

A ...................... is a special saying made from a few words that helps identify the company or brand.

a)

logo

b)

coupon

c)

banner

d)

slogan

42.

When someone famous uses their own image to help promote a particular product, it is called ........... .

a)

billboard

b)

endorsement

c)

placement

d)

spread

43.

Comprehensive document or blueprint that outlines the advertising and marketing efforts for the coming year.

a)

Marketing Plan

b)

Market Research

c)

Marketing Strategy

d)

Product Testing

44.

Digital Ads, Billboards, Newspapers and Magazines are _____________.

a)

DISPLAY ADS

b)

PODCASTS

c)

SOCIAL MEDIA ADS

45.

Pinterest, Instagram, Facebook are example of ........

a)

DISPLAY ADS

b)

PODCASTS

c)

SOCIAL MEDIA ADS

d)

VIDEO ADS

46.
Define Promotion
a)
Any from of communication a business or organization uses to inform, persuade, or remind.
b)
The number of different product lines a manufactures or sells
c)
The process of creating, growing, and manufacturing
47.
A business owned and run by 2 or more people is called...
a)
Partnership
b)
Sole Proprietorship
c)
Corporation
48.
Deciding on how goods get into customers’ hands.
a)
Selling
b)
Distribution
c)
Pricing
d)
Product service management
49.

Specific offer designed to increase sales

a)

repeat customers

b)

publicity

c)

sales promotion

d)

ads

50.

The name, logo, tone, tagline, typeface, and shape that create an appeal for a business

a)

sales

b)

loyalty program

c)

publicity

d)

brand identity

51.

How and where the product will be made available to consumers in the market, selection of distribution channels, and partners

a)

Product

b)

Place

c)

Promotion

d)

Price

52.

A series of media releases, conferences, social images, etc., that make up and maintain the reputation of an organization and its brands.

a)

public relations

b)

press release

c)

supporting charitable causes

d)

reviews from customers

53.
"Marketing management as the art and science of choosing target markets and getting, keeping and growing customers through creating, delivering and communicating superior customer values of management." Define by …..
a)
Harold Koontz
b)
Kreitner
c)
Philip Kotler
d)
Robert L. Trewelly
54.
Make the correct sequence of marketing functions from the following: (1) Gathering & Analysing market information (2) Product designing & development (3) Marketing planning (4) Packaging & Lebelling (5) Standardisation & Grading
a)
1, 3, 2, 4, 5
b)
1, 3, 4, 2, 5
c)
1, 2, 3, 4, 5
d)
1, 3, 2, 5, 4
55.
which one of the following is not a 4 P's of marketing?
a)
Public
b)
Promotion
c)
Price
d)
Place
56.
Packaging, Lebelling and Branding are the important elements of which of the following marketing mix?
a)
Place
b)
Price
c)
Product
d)
Promotion
57.
Which one of the following is a "Generic" name of product?
a)
MRF Tyre
b)
Close-up Toothpaste
c)
Wristwatch
d)
Canon Camera
58.
Which of the following is the example of a tube of shaving cream?
a)
Primary Packaging
b)
Secondary Packaging
c)
Transportation Packaging<br />
d)
None of these
59.
To maximise the profits in short period of time, the price of products should …..:
a)
Lower
b)
High
60.
Direct marketing is also known as:
a)
Zero channel
b)
One channel
c)
Two channel
d)
Three channel<br />
61.
Which of the follwong is non-personal and non-paid form of promotion mix?
a)
Advertisement
b)
Sales Promotion
c)
Publicity
d)
Personal Selling
62.
Which of the following sales promotion technique used to induce the buyers to buy the product?
a)
Rebate
b)
Sampling
c)
Lucky draw
d)
Discounts
63.
Which element of marketing mix includes after sales service offered to the customers.
a)
Product
b)
Price
c)
Place
d)
Promotion
64.
__________ are useful in providing detailed information about the product, its contents, method of use etc.
a)
Brands
b)
Packages
c)
Labels
d)
Design
65.
________ is described as the set of marketing tools that a firm uses to pursue its marketing objectives in a target market.
a)
Product Mix
b)
Price Mix
c)
Promotion Mix
d)
Marketing Mix

Similar Resources on Wayground

REPASO DE EXAMEN FINAL 212

60 questions

REPASO DE EXAMEN FINAL 212

quiz

Worksheet

•

University

Warrior Cats

60 questions

Warrior Cats

quiz

Worksheet

•

KG - Professional Dev...

ARTS APPRECIATION FINALS

60 questions

ARTS APPRECIATION FINALS

quiz

Worksheet

•

University

Kuiz Kenali Negara Kitani

60 questions

Kuiz Kenali Negara Kitani

quiz

Worksheet

•

7th Grade - Professio...

Color Schemes Quiz

70 questions

Color Schemes Quiz

quiz

Worksheet

•

11th Grade - University

Rules of Composition

62 questions

Rules of Composition

quiz

Worksheet

•

9th Grade - University

Kuis 1 Komputer Grafis

70 questions

Kuis 1 Komputer Grafis

quiz

Worksheet

•

University

Spanish to English Vocabulary

66 questions

Spanish to English Vocabulary

quiz

Worksheet

•

8th Grade - University