NEW
Font size
WorksheetsBusiness Studies Practice 5.1
Total questions: 10
Worksheet time: 20mins
The group of customers a business sells its products or services to is called...
Loyal customer
Customer base
Consumer goods
Customer goods
Which of the following is NOT the reason why some markets become more competitive?
There are not enough competitors in the market
Government intervention in markets
Growth of free trade between countries
Shift to e-commerce platform and social networks
............ is a focused, target-able portion of a broader market in which specialized products or services can be sold.
Mix market
Niche Market
Monopolistic competition
Mass market
Shoes for vegan women, shoes for plus-sized women, and shoes for nurses. These are examples of ……... products
niche market
mass market
monopolistic
mix market
Which of the following is not a characteristic of a mass market?
Smaller quantity of products produced
Large customer base
High sales and profits.
Customer needs and wants are less specific.
Which of the following is NOT the limitation of niche marketing?
less competition
possibility to have higher profit might attract other competitors
economies of scales are unlikely to be achieved
huge impact from small changes in consumer spending patterns
Delta Motorworks markets its cars based on the age, gender, and income of its customers. Which of the following types of market segmentation is evident here?
Geographic segmentation
Benefit segmentation
Occasion segmentation
Demographic segmentation
Which word best describes PLACE in the marketing mix?
shelf height
shopping mall
distribution channel
Auckland city
Why is customer satisfaction important to a business?
customers will become repeat buyers
customers will be happy
customers are stakeholders
customers are never satisfied
The place a product, brand, or group of products occupies in consumers' minds relative to competing offerings is called
Marketing
Market Segment
Target Market
Position
