Font size
WorksheetsMarketing Management
Total questions: 32
Worksheet time: 32mins
Which one of the following is not a 4 P's of marketing?
Public
Promotion
Price
Place
Needs of _________ are being focused in Marketing.
Customer
Producer
Retailer
Wholesaler
Which of the following products consume maximum time and effort to purchase –
Convenience
Shopping
Specialty
All the above
Publicity refers to –
Non paid form of impersonal communication
Paid form of impersonal communication
Non paid form of personal communication
Paid form of personal communication
Needs of _________ are being focused in Marketing.
Customer
Producer
Retailer
Wholesaler
______ refers to classifying the product into different groups with same characteristics.
Grading
Branding
Packaging
Labeling
Name the element of product mix which acts as a silent salesmen as it induces customers to buy the product.
Packaging
Branding
Labeling
None of the above
Holistic marketing does not include:
Relationship marketing
Integrated marketing
Internal marketing
Digital marketing
Social responsibility marketing
From among the following, identify the factor which does not form part of facilitating function of marketing?
Financing
Risk bearing
Packaging
Standardization
Modern concept of marketing starts with:
Purchase
Storage
Consumer research
Promotion
Subdividing of market into homogeneous subsections of customers is referred to as :
Target marketing
Market segmentation
Product positioning
Differentiated marketing
A very small section of the whole market which has not yet been identified and served by competitors is referred to as :
Segment marketing
Local marketing
Niche marketing
Individual marketing
Loyalty segmentation forms part of :
Demographic segmentation
Behavioural segmentation
Psychographic segmentation
Geographic segmentation
Marketers segment the market on the basis of personality of consumers.Identify the bases of market segmentation?
Demographic segmentation
Behavioural segmentation
Psychographic segmentation
Geographic segmentation
An organization directs its marketing efforts at two or more segments by developing a marketing mix for each segment. Identify the target marketing strategy adopted here?
Multi-segment approach
Concentration approach
Total market approach
Differentiated market approach
______ refers to classifying the product into different groups with same characteristics.
Grading
Branding
Packaging
Labeling
Which among the following is not an element of marketing mix –
Product
Price
Place
Advertising
Deciding how much to charge for goods and services, -------- is a concept.
Marketing
Goods
Pricing
Selling
Who is the father of modern marketing?
Peter Drucker
Philip Kotler
Lester Wunderman
Abraham Masloco
Specific offer designed to increase sales
Repeat Customers
Publicity
Sales Promotion
Ads
Write name of any three (Indian) companies that manufacture watches.
"Silicon Valley of India" is
Pune
Bangalore
Mumbai
Hyderabad
