WorksheetsMM51- 1.01 Vocabulary
Total questions: 14
Worksheet time: 10mins
A customer is:
The people who sell products
The people who create advertisements
The people who buy goods and services
The people who distribute products
A fact about or characteristic of a product
Feature
Durable Good
Pricing
Idea
The activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large
Marketing
Selling
Advertising
Features
True or False: A philosophy of conducting business that is based on the belief that all business activities should be aimed toward satisfying customer wants and needs while achieving company goals is marketing concept.
True
False
A philosophy of conducting business which involves creating and marketing products that benefit individual customers as well as contribute to the good of society as a whole
Marketing Concept
Societal Marketing Concept
Standard of Living
Economy
The system in which people make and spend their incomes
Economy
Standard of Living
Purchasing
Pricing
Choosing what to make and sell is which one of the 4P's?
Place
Product
Price
Promotion
How does marketing help consumers?
Lowers prices due to competition
Increases prices
Less options
A car is an example of a
product
service
