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WorksheetsUnit #2 Marketing Concepts
Total questions: 20
Worksheet time: 10mins
What does marketing help a business do?
Create product
Connect the business to their customers
Name the business
Design the package
Which of the following is an example of a service?
Jewelry
Markers
DVD
House Cleaning
Providing customers with goods and services they want to buy is which marketing function?
Research
Pricing
Financing
Selling
The Finish Line asks their customers to go online to take a survey about the service they received while making their recent shoe purchase. Which marketing function is Finish Line implementing?
Product Planning
Distribution
Market Information Management
Promotion
All potential customers who share the ability and willingness to buy a product are know as a ________________.
Buyer
Business
Market
Group
Which of the following are included as internal factors in a SWOT analysis?
Strengths and Opportunities
Weaknesses and Threat
Opportunities and Threats
Strengths and Weaknesses
Which of the following is NOT part of the Marketing Mix?
Product
Price
Personnel
Place
Nike has control of 45% of the athletic sports apparel market. What is their percentage of the market called?
Market profit
Market share
Market control
Market power
What does the owner of a miniature golf course provide their customers with?
A promotion
A service
A good
An exchange
What is a target market?
A group of people who have enough money to buy a product
A business-to-business market
A group with specific characteristics who are most likely to become customers
A company's share of the total market
Patty's Pottery Company decided to sell its coffee mugs in the local coffee shop. What marketing decision is this?
Product
Place
Price
Promotion
Age, race, gender, education, marital status, and occupation are all examples of what form of market segmentation?
Geographics
Psychographics
Demographics
Behavioral Characteristics
Which of the following does NOT affect the price of a good or a service?
Competition
Advertising/Promotions
Idea
Customers
Macy's decides to start shipping all of their inline orders through FedEx. Which marketing function are they using?
Promotion
Pricing
Distribution
Marketing Information Management
Which form of market segmentation is Coca Cola using when they look at the values, attitudes, interest, and lifestyle of their target market?
Demographic
Geographic
Behavioral
Psychographic
The Atlanta Hawks give away a jersey to the first 500 fans at a home game. Which of the seven functions of marketing are they using?
Pricing
Selling
Promotion
Marketing Information Management
Which of the following would be an example of a weakness for a company in a SWOT analysis?
New products
Price wars
Quality of employees
Government controls
Pandora Jewelry company decided to make different charms for mothers in each of the different states of the family life cycle. Which form of marketing segmentation did they use?
Demographics
Psychographics
Geographics
Behavior
Target decides to lower their prices to compete with Walmart. Which marketing function does this relate to?
Selling
Pricing
Distribution
Promotion
Designing, developing, maintaining, improving, and acquiring products or services to meet a customer's needs and wants are examples of __________________.
Selling
Buying
Product/Service Management
Channel Management
