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Unit #2 Marketing Concepts

Total questions: 20

Worksheet time: 10mins

Name
Class
Date
1.

What does marketing help a business do?

a)

Create product

b)

Connect the business to their customers

c)

Name the business

d)

Design the package

2.

Which of the following is an example of a service?

a)

Jewelry

b)

Markers

c)

DVD

d)

House Cleaning

3.

Providing customers with goods and services they want to buy is which marketing function?

a)

Research

b)

Pricing

c)

Financing

d)

Selling

4.

The Finish Line asks their customers to go online to take a survey about the service they received while making their recent shoe purchase. Which marketing function is Finish Line implementing?

a)

Product Planning

b)

Distribution

c)

Market Information Management

d)

Promotion

5.

All potential customers who share the ability and willingness to buy a product are know as a ________________.

a)

Buyer

b)

Business

c)

Market

d)

Group

6.

Which of the following are included as internal factors in a SWOT analysis?

a)

Strengths and Opportunities

b)

Weaknesses and Threat

c)

Opportunities and Threats

d)

Strengths and Weaknesses

7.

Which of the following is NOT part of the Marketing Mix?

a)

Product

b)

Price

c)

Personnel

d)

Place

8.

Nike has control of 45% of the athletic sports apparel market. What is their percentage of the market called?

a)

Market profit

b)

Market share

c)

Market control

d)

Market power

9.

What does the owner of a miniature golf course provide their customers with?

a)

A promotion

b)

A service

c)

A good

d)

An exchange

10.

What is a target market?

a)

A group of people who have enough money to buy a product

b)

A business-to-business market

c)

A group with specific characteristics who are most likely to become customers

d)

A company's share of the total market

11.

Patty's Pottery Company decided to sell its coffee mugs in the local coffee shop. What marketing decision is this?

a)

Product

b)

Place

c)

Price

d)

Promotion

12.

Age, race, gender, education, marital status, and occupation are all examples of what form of market segmentation?

a)

Geographics

b)

Psychographics

c)

Demographics

d)

Behavioral Characteristics

13.

Which of the following does NOT affect the price of a good or a service?

a)

Competition

b)

Advertising/Promotions

c)

Idea

d)

Customers

14.

Macy's decides to start shipping all of their inline orders through FedEx. Which marketing function are they using?

a)

Promotion

b)

Pricing

c)

Distribution

d)

Marketing Information Management

15.

Which form of market segmentation is Coca Cola using when they look at the values, attitudes, interest, and lifestyle of their target market?

a)

Demographic

b)

Geographic

c)

Behavioral

d)

Psychographic

16.

The Atlanta Hawks give away a jersey to the first 500 fans at a home game. Which of the seven functions of marketing are they using?

a)

Pricing

b)

Selling

c)

Promotion

d)

Marketing Information Management

17.

Which of the following would be an example of a weakness for a company in a SWOT analysis?

a)

New products

b)

Price wars

c)

Quality of employees

d)

Government controls

18.

Pandora Jewelry company decided to make different charms for mothers in each of the different states of the family life cycle. Which form of marketing segmentation did they use?

a)

Demographics

b)

Psychographics

c)

Geographics

d)

Behavior

19.

Target decides to lower their prices to compete with Walmart. Which marketing function does this relate to?

a)

Selling

b)

Pricing

c)

Distribution

d)

Promotion

20.

Designing, developing, maintaining, improving, and acquiring products or services to meet a customer's needs and wants are examples of __________________.

a)

Selling

b)

Buying

c)

Product/Service Management

d)

Channel Management