WorksheetsRetail Industry Overview
Total questions: 20
Worksheet time: 10mins
This type of retailer offers a variety of merchandise, has limited services and has low prices.
Direct Selling
Closeout Store
Off Price Retailer
Discount Store
Eddie's One Stop is an example of which retail format?
Department store
Convenience Store
Discount Store
Speciality Store
A general merchandiser that offers good services and a broad variety and assortment of products of mid-to high quality.
Off Price Retailer
Convenience Store
Department Store
Closeout Store
Out of the 4 stores listed below, pick one that is an example of a department store. (There may be two options. Pick one.)
Stine
Amazon
Kohls
Macy's
This part of the distribution chain produces the products
Manufacturer
Wholesaler
Customer
Retailer
This part of the distribution chain buys large qualities of products directly from the manufacturer, breaks them into smaller units, and sells the smaller units to retailers.
Manufacturer
Wholesaler
Customer
Retailer
Examples of this retail format include Limelife, Farmasi, Pampered Chef and Paparazzi Jewelry.
Discount Stores
Pure Play
Outlet Stores
Direct Selling
This store started online and continues to operate all business that way.
Outlet Store
Pure Play
Discount Store
Closeout Store
Champagnes and Rouses are examples of
Supermarkets
Wholesale Clubs
Discount Stores
Speciality Stores
Goodwill and Plato's Closet are examples of
Discount Stores
Supercenters
Closeout Stores
Thrift Stores
Armentor Jewlery is an example of
Direct Selling
Wholesale Club
Speciality Store
Convenience Store
Great Harvest Bread Company is an example of
Supermarket
Convenience Store
Pure Play
Speciality Store
The buyer who wants to be the first to purchase and own the latest merchandise is known as a
Comparison shopper
Diverse Shopper
Innovative Customer
Impulse Buyer
The Customer who spends time searching for the best deal is known as a
Diverse Shopper
Impulse Buyer
Comparison Shopper
Innovative Customer
Which of the following stores listed below is NOT a discount store?
Dollar General
Family Dollar
Big Lots
Walmart Supercenter
This type of customer is hard to predict or understand.
Innovative customer
Recreational shopper
Diverse Shopper
Comparison Shopper
This type of customer shops for FUN.
Diverse shopper
Comparison Shopper
Recreational Shopper
Follower
Which of the following shows the correct stages in the decision making process?
Post-purchase evaluation, purchase, evaluation of alternatives, information search, need recognition
Post-purchase evaluation, need recognition, purchase, evaluation of alternatives, information search
Need recognition, information search, evaluation of alternatives, purchase, post-purchase evaluation
Diverse Need recognition, information search, purchase, evolution of alternatives, post-purchases evaluation
Advertising message that impact purchase decisions.
Social Cue
Physical Cue
Commercial Cue
Which of the following shows the correct distribution channel?
Customer, Retailer, Wholesaler, Manufacturer
Retailer, Wholesaler, Customer, Manufacturer
Manufacturer, Wholesaler, Customer, Retailer
Manufacturer, Wholesaler, Retailer, Customer
