2. The mass communication plays the following functions:

3. Following is NOT a characteristic of mass audience:

4. The model of mass communication that lays thrust on importance of opinion leaders is called:

5. Which category of people under the adoption curve constitutes about 34% of the population and take considerable time to make up their mind which could be because of several reasons like limited resources or limited perception about the new idea?

6. The model of mass communication that describes the process of mass communication as a set of concentric elements always involved in a series of actions and reactions:

7. The model of mass communication that recognises the importance of gate-keepers in the process of mass communication is:

8. The model which talks about the direct transfer of message from sender to receiver is:

9. People that have major influence on the decisions and may come from business, politics, religious, civic or community groups are called:

__________ is the “process by which an innovation is communicated through certain channels over a period of time among the members of a social system”.