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WorksheetsMKT PREP
Total questions: 48
Worksheet time: 29mins
What does the Quick Campaign Spend app allow you to do?
There are 3 correct answers to this question.
Adjust high-level attributes such as program, start and end dates, and media type for multiple campaigns.
Adjust and distribute spend to multiple campaigns.
Filter campaigns on attributes such as category, owner, and priority.
View KPI charts showing actual spend from sources such as Facebook, Google, and SAP ERP.
Approve spend for individual or multiple campaigns.
Which of the following is a pre-requisite for creating a new lead stage in SAP Marketing Cloud?
Please choose the correct answer.
Lead scores have been defined.
A segmentation building block has been defined.
A custom business object has been created.
The lead has been replicated from SAP Cloud for Customer.
What does enable external systems to post interactions to an SAP HANA database or receive recommendations using an OData service?
Please choose the correct answer.
A recommendation scenario
marketing expert
manages recommendation models
During onboarding, what are the steps to be performed using the initial administrator user for SAP Marketing Cloud?
Please choose the correct answer.
Create business users, create business catalog roles, activate business user logon
Create administrator business role, create employee for administrator, assign business roles to the system administrator
Create administrator business role, assign business roles to system administrator, activate administrator user logon
You can gain an overview of the whole Marketing Process [page 84] by simply clicking on the respective area in the graphic:
Please choose the correct answer.
Recent Items displays objects like target groups, campaigns, or contacts you recently opened.
All of above.
The Analytics and Report Gallery you the latest Analytics Stories and Reports.
Active Campaigns shows all campaigns that are currently active.
Create Segmentation Model lets you directly create a segmentation model for a specific profile. And Corporate Accounts opens a full list of your corporate accounts.
What are the main objects that make up the data model of SAP Marketing Cloud?
Please choose the correct answer.
Interactions, Interaction Contacts, Items of Interest
Items of interest, Interactions, Products and Product Category
Segmentation Models, Profiles, Interactions
Interactions, Interaction Contacts, Products and Product Category
Which Core Data Services (CDS) view types are typically called by analytical tools such as SAP Analytics Cloud or the Query Browser?
There are 2 correct answers to this question.
Consumption views
Reuse views
Basic views
Composite views
Who does creates, maintains, and manages recommendation models?
Please choose the correct answer.
Marketing Expert
Business Analyst
SAP Consultant
SAP End User
What is the SAP API Business Hub?
Please choose the correct answer.
A catalog of APls that allows to test integration processes and access documentation
A platfom1that provides usage types for analytics and integration, such as BW, Pl, and Portal
A high-performance, complex event processing engine that collects and analyzes streams of events in real time
An integrated end-to-end platform that covers the complete application lifecycle for your IT solution
Which application marketing managers can use for marketing activities?
Please choose the correct answer.
Approvals and Notifications
Marketing Plans
Budget Planning
Spend Management
Planning Analytics
In SAP Marketing Cloud, how can you determine the buying intent of a contact?
Please choose the correct answer.
Marketing Permissions
Planned Spend
Interactions
Marketing Programs
Which apps would you use to assign a custom view in segmentation and move it to production?
Please choose the correct answer.
Add Custom View, Marketing Extensibility Status, Export Software Collection
Import Data, Marketing Extensibility, Export Software Collection
Import Data, Marketing Extensibility Status, Export Software Collection
Add Custom View, Marketing Extensibility, Export Software Collection
Which integration scenarios are supported when you set up integration between SAP Marketing Cloud and SAP Cloud for Customer as a standard offering?
There are 3 correct answers to this question.
Marketing lead management
Tickets
Call qualification
Activities for sales
Sales orders
You want to see sales order interactions on the contact profile and be able to differentiate and filter on Web shop orders or physical store orders. How do you configure this?
There are 2 correct answers to this question
Define media types for both the Web shop and physical store.
Set up separate interaction channels for the Web shop and physical store.
Assign an interaction type and communication medium to the interaction channel.
Assign media types and an interaction type to the communication medium
A company plans their budget for each brand by country, region, industry, and media types. For this company, the manufacturing industry is not relevant for the Bahamas. Assume that the relevant marketing areas, media types, and custom dimensions have been created.
What are some key steps to consider when you are creating the planning model for this company?
There are 2 correct answers to this question.
Note: Answers to this question are not verified by our experts, please study yourself and select the appropriate answers.
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Define industries by country using the Dimension Relationships app.
Ensure that markets are defined and their values are maintained in the system.
Select relevant standard and custom dimensions and select the option to use media types.
Assign media types to the lowest level of the planning hierarchy.
How does merging and matching work in SAP Marketing Cloud?
There are 2 correct answers to this question.
The name is used as an additional criterion to achieve a sufficiently high level of confidence to perform a match.
Matching logic works against existing records and against simultaneously imported data.
The number of best records can be configured for each contact.
The consumer account ID is used as an additional criterion to achieve a sufficiently high level of confidence to perform a match.
Which configuration activities are required when using marketing areas?
There are 2 correct answers to this question.
Set up the marketing areas.
Assign the required roles and restrictions for users.
Activate the usage of marketing areas in campaign execution.
Maintain marketing areas in the Provider Credentials app.
Which activities can you perform within the Marketing Extensibility app?
There are 2 correct answers to this question.
Extend application jobs.
Manage software collection
Export table definition.
Create custom analytical queries.
As a default, the system shows you the six most recently created post groups.
Please choose the correct answer.
Point one and two.
None of above.
To search for a particular post group or to change the display sequence, choose the Search and display post.
To hide a group from the panel display, choose the Hide icon in the top right-hand corner of the post group.
Your customer wants to delete consumer information from SAP Marketing Cloud that was collected via one specific source system. Consumer information from other sources can remain in the Best Record in SAP Marketing Cloud.
Which application jobs do you need to execute?
There are 2 correct answers to this question.
Contacts: Flag Contacts for Deletion
Contacts: Flag Contact IDs for Deletion
Contacts: Delete Flagged Contacts
Contacts: Delete Flagged Contact IDs
Your customer wants to use a set of attributes for segmentation. The attributes are available in an existing data source. In what Segmentation Configuration App can you assign the existing data source?
Segmentation Profiles
Data Sources
Key Mapping of Segmentation Objects
Segmentation Objects and Attributes
You have defined marketing areas in SAP Marketing Cloud. Where can you use these marketing areas to define access rights for marketing users? (Choose Three)
Recommendation scenarios
Lead transfers
EH Segmentation
Campaigns
Budget Plans
Where do you maintain rule expressions when creating a suppression rule?
In rule sets
In rules
In the decision table
In the rules framework
From which systems can you perform initial and delta loads of customers, contacts and consumers into SAP Marketing Cloud? (Choose Three)
SAP ERP 6.0 or higher
SAP Supplier Relationship Management
SAP Customer Relationship Management
SAP Cloud for Customer
SAP Solution Manager
A marketer creates a campaign with spend items in SAP Marketing Cloud. Which components are created in SAP ERP when this campaign is released? (Choose Two)
A budget plan
An internal order
A project
A work breakdown structure (WBS) element
How do you assign a custom field to be used in Segmentation?
In the Custom Fields and Logic App, edit you custom field, select the accurate Segmentation Object in Business Scenarios
In the Custom Fields and Logic App, edit your custom field, enable Segmentation Usage in Uls and Reports
In the Marketing Extensibility App > Assign to Segmentation, add the field to the accurate Business Context and Segmentation Object
In the Marketing Extensibility App > Assign to Segmentation, set the field visible for the accurate business ^ Context and Segmentation Object
Your customer wants to delete consumer information from SAP Marketing Cloud that was collected via one specific source system. Consumer information from other sources can remain in the Best Record in SAP Marketing Cloud. Which application jobs do you need to execute? (Choose Two)
Contacts: Delete Flagged Contact IDs
Contacts: Delete Flagged Contacts
Contacts: Flag Contact IDs for Deletion
Contacts: Flag Contacts for Deletion
In which content types can you include product recommendations?
Landing page
LINE message
Push notification
You have prepared an analytical report using the Design Studio application in SAP Marketing Cloud. How can you provide this analytical report to another user? (Choose Two)
Mark the analytical query as favorite using the Favorite functionality
Send the link to the analytical report using the Send E-mail functionality
Download the report results using the Export to Excel functionality
Save an analytical report as a tile using the Save as Tile functionality
During onboarding, what are the steps to be performed using the initial adminsitrator usser for SAP Marketing Cloud?
Create employees for business users, assign business catalogs to the employees, activate employees logon
Create anministrator business role, assign business roles to system administrator, activate administrator user logon
Create administrator business role, create employee for administrator, assign business roles to the ^ system administrator
Create business users, create business catalog roles, activate business user logon
Which of the following can you do with Sentiment Engagement in SAP Marketing Cloud? (Choose Two)
Use text analysis to understand interests
Analyze sentiments and topics of all contacts in target group
Map your contacts' social media IDs to interests
Understand sentiments and topics of all contacts in a segmentation model
What are the characteristics of a control group? (Choose Two)
It can be assigned to multiple target groups
It can be assigned to only one target group
It can be created only via the Segmentation Model application
It analyzes the effectiveness of marketing measures
At TPT Limited, Robert has been asked to load contacts into SAP Marketing Cloud from SAP CRM, SAP Commerce and Facebook as per the following requirement? - A customer can have multiple profiles on Facebook. - Facebook is the least trustworthy source of information. What must Robert do to meet the requirement?
Facebook > Priority 3, one per contact = X
Facebook > Priority 1, one per contact = X
None of these
Facebook > Priority 4, one per contact = "
Facebook > Priority 2, one per contact = "
Robert is working at TPT Limited. Robert has been asked to enter the estimated spend for creative and agency costs for a printing campaign. Where should he enter these values?
In Performance tab of the Campaign app
None of these
In the Additional Data tab of the Accounts tab
In Quick Campaign Spend app
In the Spend tab of the Campaign app
Which of the following apps should be used to assign a custom view in segmentation and move to production?
Import Data, Marketing Extensibility Status, Export Software Collection
Import Data, Marketing Extensibility, Export Software Collection
Add Custom View, Marketing Extensibility Status. Export Software Collection
Add Custom View, Marketing Extensibility, Export Software Collection
None of these
What are the main objects that make up the data model of SAP Marketing Cloud? Please choose the correct answer.
Segmentation Models, Profiles, Interactions
Interactions, Interaction Contacts, Products and Product Category
Items of interest, Interactions, Products and Product Category
Interactions, Interaction Contacts, Items of Interest
Which Core Data Services (CDS) view types are typically called by analytical tools such as SAP Analytics Cloud or the Query Browser? There are 2 correct answers to this question.
Reuse views
Basic views
Consumption views
Composite views
You want to customize the SAP Marketing Cloud solution according to your customer's specific requirements. How can you customize SAP Marketing Cloud? Please choose the correct answer.
Use the AIF Configuration app.
Use the Manage Software Collection app.
Log on to the SAP GUI and use transaction SPRO.
Use the Manage your Solution app.
Which integration scenarios are supported when you set up integration between SAP Marketing Cloud and SAP Cloud for Customer as a standard offering? There are 3 correct answers to this question.
Sales orders
Tickets
Activities for sales
Call qualification
Marketing lead management
What application lets you create target groups based on selected attribute values? Please choose the correct answer
Segmentation Configuration
Segmentation Modeling
Predictive Studio
Score Builder
Which key figures can you use to evaluate the effectiveness of a recommended scenario? There are 3 correct answers to this question.
Impressions
Activated e-mails
Click-through rate
Model status
Conversion rate
What can you do with the UI adaptation at runtime (RTA) function? Please choose the correct answer.
Change the theme of your SAP Marketing Cloud.
Add new fields in the Campaign app.
Show/hide attribute groups in the Segmentation Model.
Modify the layout of the Contact Profile.
Which out-of-the-box actions are available for campaigns? There are 3 correct answers to this question.
Create an opportunity in SAP Cloud for Customer.
Create a lead in SAP Cloud for Customer.
Create a call list in SAP CRM.
Create an opportunity in SAP CRM.
Create a lead in SAP CRM.
Your customer wants to segment consumers based on a predictive key performance indicator that indicates the buying propensity for a specific product. Therefore, you are creating a predictive model in the Predictive Studio. What object can you assign as a training set in the Predictive Model? Please choose the correct answer.
Segmentation profile
Segmentation model
Interaction type
Target group
From which systems can you perform initial and delta loads of customers, contacts, and consumers into SAP Marketing Cloud? There are 3 correct answers to this question.
SAP Solution Manager
SAP Customer Relationship Management
SAP Supplier Relationship Management
SAP ERP 6.0 or higher
SAP Cloud for Customer
You want to provide agile and real-time analytics with data coming from multiple data sources in SAP Marketing Cloud. What tool do you use to visualize the data?
SAP BusinessObjects Design Studio
SAP Smart Business, executive edition
SAP Analytics Cloud
SAP S/4HANA embedded analytics
Your customer has a situation where some e-mail addresses are used by multiple consumers (for example, a family account). What configuration in SAP Marketing Cloud do you have to perform to associate a single e-mail address with multiple family members?
Create multiple Origin of Contact IDs with type Email
Enhance the Interaction Contact entity by using the Custom Field an Logic app
Make the Contacts ID Origin for Email shareable
Implement the enhancement option "Revise Intreraction Data Before Import"
You are using A/B testing feature of campaign management to maximize the efficiency of your e-mail campaigns. Which criteria determine the winner during A/B testing? (Choose Two)
Top categories
Unique click rate
Rate of opened messages
Sentiment score
