Are the problems users face that create friction in certain user flows. Once designers identify these, they can create a user-friendly design.

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It is all the research that you conduct to understand your end user better.

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a skeletal framework of your product, app, or website design. It is a blueprint of the design without any content, images, and interactive elements.

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an outline of the proposed final product that is used for testing before launch.

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a realistic representation of how the design will finally look in the end. Bear in mind that it looks exactly like the final product.

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also referred to as split testing. It is the process that asks users to pick from two versions of your design. The products are presented side by side to a group of users to learn which they like better.

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a user research method that asks users to arrange information into groups that make sense to them.

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Design that is backed by data and helps understand the target audience better

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A UI design style that focuses on employing simple, two-dimensional elements with bright colors.

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is a design methodology that is not limited by a clear start or stop. Instead, it is a cyclical method of design that involves prototyping, planning, implementing, testing, and then repeating the process.

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A collection of materials and assets that help define the specific style for a product (such as a website or an app) using images, text, colors, and other branding elements.

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is a rough sketch of a scenario. It captures a UX designer’s vision of what a design will look like.

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A chain of steps established by a UX designer to demonstrate where site visitors enter and how they interact with a design.

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An on-screen element that users interact with. For example: social media icons, sliders, buttons, and contact forms, to name a few.

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