Elements in the environment that could cause trouble for the business or project

It simply refers to any group of actual or potential buyers of a product.

Individuals, groups or organizations that purchase your product or service for direct use in producing other products or for use in their day-to-day operations.

Typically refers to all stages involved in bringing a product from concept or idea through market release and beyond.

It refers to potential customers that are identified by criteria such as age, race, religion, gender, income level, family size, occupation, education level and marital status.

It is a managerial tool used to assess the environment. It is used to gather important information which is then used in strategic planning.

Important things that an individual cannot live without in a society

Potential customers are in a local, state, regional or national marketplace segment.

Middlemen or intermediaries, such as wholesalers and retailers, who buy finished goods and resell them for a profit.