WorksheetsMarketory 2nd Edition
Total questions: 20
Worksheet time: 11mins
This is where your campaign orchestration occurs. All of your programs, campaigns, and campaign folders (as well as their local assets) live here.
Database.
Analytics.
Marketing Activities.
Design Studio.
_____________ is a variable that can be used in a variety of assets/functions within Marketo that allow for the automatic insertion of personalized data.
Channel.
Token.
Filter.
Program.
A web visitor who never filled out a form or left their details on the website is?
Anonymous visitor.
Person.
Visitor.
A _________ is integral element of the overall Marketing Business Plan (MBP) for that specific business area.
Program.
Flow.
Campaign.
Token.
Below mentioned values are an example for __________
Tags
Tokens.
Codes.
Channel.
True or False - Traffic Cop Smart Campaign listens for an Asset Interaction with the qualifying criteria:
Campaign Code must match
•Person must be emailable
•Person must have preference
•Person cannot be an IBMer
False.
True.
True or False - Exclusion list group the person who have permission and preference to receive the email from the campaign?
True.
False.
________smart campaign listen for the asset interaction, check for the permission and preference and move the qualified person into the respective language nested program based on the Asset locale.
Email.
Exclusion.
Traffic Cop.
Send Email.
Traffic Cop Smart Campaign is part of ______________
Remarketing Program.
Start and Nurture.
Nurture and Remarketing.
Start program.
Smart Campaigns in Start Program are ____________
Triggered.
Batch.
A workspace in Marketo can be defined as__________?
A separate area in Marketo that holds Marketing assets. It will appear in every main area of Marketo.
An individual in your Marketo database that you're engaging with through marketing campaigns.
A small piece of data sent from a website and stored in a user's web browser while the user is browsing that website.
What is status that indicates that the recipient chose to no longer receive marketing emails?
Trigger.
Bounce.
Unsubscribed.
In the preference codes what does S and P values mean?
Security and Privacy.
Salt and Pepper.
Suppression and Permission.
Standards and Protocols.
What is an Operational Email?
When an email sent to a recipient is returned. There are hard and soft bounces.
An email that ignores Unsubscribed and Marketing Suspended status. Meant to be used for critical or auto response emails. Not meant for marketing.
The ability of an email message to reach the intended recipient’s inbox, which can be impacted by spam and client side filters.
An activity or event that activates the flow steps of a trigger campaign when said event occurs.
Which of the following is an action that takes place for the person/people you've chosen (either as part of a smart campaign, a single flow action from a smart list, or a single flow action on one person).
Filter.
Program.
Batch Campaign.
Flow Steps.
True or False - The Engagement Program is program type in Marketo that allow you to market to new people by delivering content systematically and is also known as nurture program?
True.
False.
What is a Global Campaign Code?
A code for an event.
IBM method for tracking all interactions related to a specific product or theme.
A static list.
A Channel.
Which of the following is one of the most important tools in Marketo where it performs actions you designate based on criteria you determine?
Program.
Token.
Filter.
Smart Campaign.
What are the Email Programs that will be available in Marketo Phase 1?
Start, Nurture, Remarketing, and Webinar.
A/B Testing.
Dynamic Content.
Progressive Profiling.
True or False - The MCE will create a lead program to drive the responses from every event, every time.
False
True.
