WorksheetsMarketing Fundamentals
Total questions: 16
Worksheet time: 5mins
The process of developing, promoting, pricing, selling, and distributing products to satisfy customer’s wants and
needs.
geographic section
marketing
psychographics
demographics
In SWOT what does "O" stand for?
options
opportunity
oblong
objective
The person who uses the product.
customer
consumer
constable
fan
Tim was at the grocery store buying food. The bread he usually buys is on the shelf. He decides to get rolls because it is a special occasion. Tim getting the rolls is a ________ not a ________
need, want
want, need
opportunity, need
Nike aim is to appeal to athletes. This makes the athletes their __________________
product
strengths
opportunity
target market
threat
Tangible items that satisfy customer’s needs and wants.
services
options
segments
goods
Intangible items that satisfy customer’s needs and wants.
goods
options
services
segments
A business approach that directs all marketing efforts towards satisfying customer’s wants and needs.
target market
targeting concept
market segment
marketing mix
Whether the item is name brand or not is dealing with the ______________ .
price
promotion
product
place
If the item has a guarantee or warranty it is which of the 4 P's of marketing?
price
promotion
product
place
A product be discounted during holidays. Is ____________ of the 4 P's of marketing.
promotion
product
place
price
The amount a business charges customer for a product.
place
price
promotion
product
Will the product be sold by a wholesaler or a retailer?
product
price
place
promotion
How often should the business advertise?
product
price
promotion
place
Using a famous person at your event to advertise is _________ .
product
place
price
promotion
The "T" in SWOT means?
teamwork
timing
threats
tambourine
