WorksheetsESPM - Ch. 2 Review
Total questions: 15
Worksheet time: 8mins
Market segmentation
is no longer used by successful marketing strategies
involves looking a the entire marketplace as one
usually decreases total sales
involves dividing the marketplace into smaller interest groups
Why are the traditional NCAA athletic conferences (Big 10, Pac 12, SEC, etc.) breaking up & forming new alliances?
to help with recruiting
to "broaden" their horizons
to make more money
to make new and better rivalries
Branding is
the legal right to produce a team's logo in exchange for payment
about financing or generating revenue for college programs
helping to form a mental association with a company or product
Marketers have many opportunities in amateur sports because
amateur athletes want top-quality equipment
entire families become involved in amateur sports
millions of potential consumers participate in amateur sports
all of the examples
This is the legal right to reproduce a team's logo in exchange for payment.
sponsorship
endorsement
license
branding
The statement "Cocal Cola...the official soft drink of today's game" is an example of...
licensing
branding
sponsorship
endorsement
The EASports video game "Madden '21" would be an example of John Madden _________ this video game.
signing
licensing
sponsoring
endorsing
An example of product usage is
how often you eat corn chips
where you live
your income
your family's customs
Together the 4 P's combine to form what marketers call a marketing _______.
design
portfolio
plan
mix
_______ is the ongoing effort of sponsors to keep their brand or product at the forefront of fan's minds.
advertising
brand awareness
sponsorship
promotion
The main goal of ALL sponsorships is that companies want you to remember them.
True
False
Most collegiate teams are sponsored by a company.
True
False
Agreeing to give a company the right to use another's brand name, patent, or other intellectual property in exchange for a royalty or fee is called
leasing
licensing
sponsoring
branding
A promotional agreement that financially supports sporting events is
product tie-in
licensing
branding
sponsorship
What is a name, symbol, word(s), or design that identifies an organization and its products?
brand
trademark
co-brand
copyright
