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WorksheetsMarketing 20 - 1
Total questions: 15
Worksheet time: 8mins
Brix Beauty Salon used a celebrity's name and photograph in a recent newspaper advertisement, even though the celebrity had not given Brix permission to use her name and likeness. What tort did Brix Beauty Salon commit?
Appropriation
Wrongful interference
Defamation
Conversion
Which of the following is the most common channel of distribution for consumer goods:
Producer to consumer
Producer to retailer to consumer
Producer to wholesaler to retailer to consumer
Producer to agents to wholesaler to retailer to consumer
Alpha's Pizza and Bravo's Pizza are two restaurants that are in a horizontal conflict known as a price war. This conflict will most likely have a __________ impact on consumers by __________ prices.
negative; inflating
negative; splitting
positive; inflating
positive; reducing
One way for an audience to show that it supports a speaker's opinion is by __________ the speaker.
ignoring
heckling
applauding
tolerating
Pablo takes a telephone call for a coworker. So that Pablo's coworker can follow up with the telephone caller, he should ask the caller for his/her
name, organization, and telephone number
name, current address, and extension number
telephone number, last name, and zip code
telephone number, last name, and address
A professional wedding photographer is developing a price list of the different photo packages that she offers. She is listing the packages from the least expensive to the most expensive. She is organizing the package information
by value
by location
inductively
deductively
Jana is in charge of raising money to build a new homeless shelter in her community. She has decided to write a letter to local businesses asking for donations. Because these letters arrive uninvited, she knows that her letter must begin well, or it will likely end up in the trash can. Which choice is the best for beginning her letter?
A brief summary of Jana's qualifications for her job
A quote stating the number of children who are homeless
A series of boxes to check to make a $10, $50, or $100 contribution
Details about the number of rooms the new shelter will have
The Bubbly Soda Company is creating written correspondence to send to customers in the Midwest. The company decides to refer to its product as “pop” instead of “soda” so the language appeals to people living there. This is an example of adapting communication for a target audience based on
income
ethnicity
education
location
A local dry cleaner that also launders and presses shirts is selling
specialty goods
consumer services
tangible items
industrial supplies
An unbranded shirt costs $15.00, while a branded shirt costs $30.00. What is the price ratio between the two products?
2
15 to 30
1 to 2
1/2
Taylor works for a company that needs to order 500 boxes of paper. The kind of business she should contact is a
service provider
retailer
wholesaler
raw-goods producer
The Valley View Corporation specializes in manufacturing bicycles. Inside the company's factory, you'll find some employees making bike chains while others assemble bicycle wheels or weld metal. This allows the company to manufacture bikes as efficiently as possible. The Valley View Corporation is practicing
outsourcing of labor
insider trading
project management
division of labor
A business buys 100 scooters for $35 each and sells them for $55 each. What is the business's net profit if it has operating expenses of $1,425?
$555
$535
$575
$525
Why does the Gross Domestic Product include only finished goods?
To avoid double counting
To account for public goods
To omit welfare payments
To correct for inflation
Once you have acknowledged your existing biases, you should
explain to others that everyone has biases
try not to dwell on them so they will not affect you
monitor and challenge your biased thoughts
interact with people who share your biases
