WorksheetsMarketo Quiz - Milestone-1
Total questions: 15
Worksheet time: 13mins
You wish to track the activity of people who visit your website. Which of the following technical setup steps helps you do this?
DKIM
SPF
Landing page CNAME
Branded tracking links (Email CNAME)
Munchkin code
Which of the following is not a way you can populate a hidden field?
Inferred data
URL parameter
Cookie
Referrer parameter
For which of the following types of email messages can the operational setting be used?
Newsletter
New product announcement
Registration confirmation
Webinar invite
If you wanted to only ask US leads for their state on a form, which functionality would you use?
Hidden field
Conditional formatting
Field sets
Visibility rules
True or False: The easiest way to display your custom fields in another language is to change the form locale.
True
False
An organization wants to prevent over-emailing leads. Which functionality should they use?
Audit trail
Remove from flow
Email admin settings
Communication limits
What are the two main components of CRM? (Choose 2)
Lead Management
Analytics
Munchkin code
Field mappings
What are the 3 types of audits?
External
Internal
SPF
Internal Revenue Service (IRS)
What are the default values for communication limits in Marketo?
5 per day and 2 per week
2 per day and 5 per week
3 per day and 5 per week
2 per day and 4 per week
How is Marketo different from an email service provider (ESP)?
Marketo can dedupe data and nurture leads; an ESP can host landing pages and provide email open rates.
Marketo can score and nurture leads; an ESP can send multi-step campaigns and track open and click rates.
Marketo can measure the impact of marketing initiatives on revenue; an ESP can track open and click rates.
Marketo has the ability to send personalized emails and monitor website actions; an ESP can send email blasts and score leads.
Which two behaviours can be tracked with the Munchkin code? (Choose two)
Web page visits
Average time spent on site
Social media activity
Web page bookmarks
Web page clicks
Which feature of Marketo requires an approval segmentation prior to it being functional?
Custom Snippets
Dynamic Content
System Tokens
Program Cloning
The communication limits for your Marketo instance are as follows: Monica, a person in your database, received Email 01 from your instance at 8:00 this morning. She also qualifies for the audience of an email program scheduled to send Email 02 at 2:00 this afternoon. Email 01 and Email 02 are both non-operational.
Which statement is true?
Monica will not receive Email 02. She will be classified as bounced in the Email Performance Report.
Monica will not receive Email 02. She will be included in the Blocked count on the email program control panel.
Monica will receive Email 02 at 2:00 pm but will not be eligible for any other emails sent today.
Monica will receive Email 02 at 8:00 am tomorrow (24 hours after the last email she received.) She will be classified as pending in the Email Performance Report until the email is sent.
What is a reason to include a text version with an HTML one when sending an email?
Including a text version, makes it more likely for people to click.
Text emails have higher delivery rates than HTML.
Text emails offer a better user experience than HTML.
Some email clients can only receive text emails.
What information can you edit within your landing page to improve SEO? (Choose all that apply)
Title
Keywords
Description
URL
