WorksheetsPrelim Exam - Marketing Mgt
Total questions: 50
Worksheet time: 28mins
Process of gathering, analyzing, and interpreting information about market, product, or service to be offered for sale in the market, about the past, present and potential customers for the product or service.
MARKETING PLAN
MARKET RESEARCH
MARKETING STRATEGY
PRODUCT TESTING
Business process of creating relationship with and satisfying customers.
Advertisement
Marketing
Market Research
Market Study
Asking survey questions aimed capturing needs, values, attitudes, behaviors and demographics.
ADVERTISING TESTING
BRAND AWARENESS AND REACH
MARKET SEGMENTATION
PRODUCT TESTING
Brand Awareness and Reach is?
Keeping how effective your marketing campaigns really are.
Measuring customer satisfaction to increase customer retention.
Surveys that ask customers to choose between different products with unique features and price points.
Notice announcement in a public medium promoting a product, service or event or publicizing a job vacancy.
ADVERTISEMENT
ADVERTISING
DISPLAY ADS
Digital Ads, Billboards, Newspapers and Magazines are _____________.
DISPLAY ADS
PODCASTS
SOCIAL MEDIA ADS
Pinterest, Instagram, Facebook are example of ........
DISPLAY ADS
PODCASTS
SOCIAL MEDIA ADS
VIDEO ADS
True or False?
Marketing involves encouraging people to buy a product or service.
True
False
True or False?
Marketing includes advertising, selling, and delivering products to consumers.
True
False
Marketing that utilizes Internet and online based technologies is known as ...
Relationship Marketing
Traditional Marketing
Digital Marketing
Cause Marketing
True or False?
Sponsoring sports events is an example of marketing.
True
False
A ...................... is a special saying made from a few words that helps identify the company or brand.
logo
coupon
banner
slogan
Product
The cost to the buyer of goods or services
Informing customers about products and persuading them to buy them
Where goods or services are available
Goods or services that are sold
Price
Informing customers about products and persuading them to buy them
The cost to the buyer of goods or services
Where goods or services are available
Goods or services that are sold
Promotion
The cost to the buyer of goods or services
Where goods or services are available
Informing customers about products and persuading them to buy them
Goods or services that are sold
Place
Informing customers about products and persuading them to buy them
The cost to the buyer of goods or services
Goods or services that are sold
Where goods or services are available
Is this ....
Place?
Product?
Promotion?
Price?
Is this...
Place?
Product?
Promotion?
Price?
Which of these types of advertising is NOT mass media?
television
word of mouth
internet
radio
The process of dividing a market of potential customers into groups based on different characteristics is called
Market Segmentation
Market Analysis
Demographics
Consumer identification
The term "Demographics" refers to
Grouping potential customers based on their beliefs and preferences
Grouping potential customers based on whether or not they have purchased a product in the past
Grouping potential customers using statistical data such as age, race and gender
Grouping potential customers based on where they live
Segmenting a market based on customers' attitudes, opinions, and interests is called
Demographics
Psychographics
Geographics
Market Segmentation
Which of these answer includes ONLY examples of psychographics?
Interests, opinions, attitudes
Household income, beliefs, race
Age, geographical location, gender
Ethnicity, age, hobbies
When a business divides its market on the basis of where its customers live is called
geographic segmentation
demographic segmentation
psychographic segmentation
behavioral segmentation
Segmenting a market based on customers' buying habits is an example of
demographic segmentation
psychographic segmentation
behavioral segmentation
geographic segmentation
A business' target market includes
Everyone
All the people who might use a product or service
The specific people that the company is aiming to reach with its marketing and sales efforts
One segment of the market
The process of classifying people who forma given market into even smaller groups is called:
market development
mass marketing
consumer market
macro-marketing
market segmentation
Carefully arranging for a product or service to occupy a clear, distinctive, and desirable place relative to competing products or services in the minds of target consumers is called...
mass marketing
target marketing
market segmentation
green marketing
positioning
IT IS A TERM USED TO DESCRIBE WHAT'S UP TO DATE.
(a)
IT IS A AN OPPORTUNITY IN THE HOSPITALITY INDUSTRY THAT PROVIDES JOB
(a)
IT IS ONE OF THE MAIN ACTIVITIES IN THE HOSPITALITY INDUSTRY WHERE ESTABLISHMENTS SERVE FOOD AND BEVERAGES
(a)
IT IS ONE OF THE MAIN ACTIVITIES IN THE HOSPITALITY INDUSTRY THAT PROVIDES LODGING.
(a)
It is based on the marketing principles that products and services exist to solve customers` problems,
(a)
A strategy employed to create a unique product image with the objective of creating interest and attracting visitors.
(a)
It aims to create an image about the destination that reflects its physical characteristics; what actually the destination is and what exists there.
Objective Positioning
Subjective Positioning
Market Positioning
Effective Positioning
It reflects the image, not of the physical aspects of the destination, but what is perceived by the tourists, their mental perceptions.
Objective Positioning
Subjective Positioning
Market Positioning
Effective Positioning
- These tourists travel to places with the agenda of health on their mind. They travel to avail some special medical treatment, operation, surgery, medication, or inexpensive aesthetic surgeries available in different country.
Single Tourist
Group of Tourist
Business Tourist
Health Tourist
They are the professional tourists on the business trips. They decide for themselves but do not spend much money.
Single Tourist
Group of Tourist
Business Tourist
Health Tourist
They travel alone and are independent. They are alone but not lonely; as tourism is what they pursue as a hobby. The gap year travelers, unmarried persons, widows/widowers, backpackers, and solitary tourists travel single.
Single Tourist
Group of Tourist
Business Tourist
Health Tourist
Students from schools and universities as members of educational tours, fellows of various fraternities with common interests, groups of newly-weds, or senior citizens.
Single Tourist
Group of Tourist
Business Tourist
Health Tourist
