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WorksheetsBrand and Branding
Total questions: 30
Worksheet time: 17mins
Select the 2 advantages of branding
A business can save money on marketing once the product becomes a household name.
It means businesses don't have to make new items.
The business can change its name if it wants to.
Higher prices can be charged when consumers become loyal to the brand.
Tipp-Ex is...
The product
The brand
Brands tend to charge customers
more for their products
less for their products
2 disadvantages of branding are..
The business gains a huge following of loyal customers.
The business' products can be easily copied and sold for a much cheaper price.
A poor brand can affect the whole range of products produced by the manufacturer.
The company cannot release new collections.
Select Heinz 2 most popular products
Canned Sweetcorn
Brown Sauce
Baked Beans
Tomato soup
In what ways can a brand be easily recognisable?
By its logo
By the price
By the taste
By its packaging
Customers that buy brands expect the product to be high
in price
quality
With a brand, the customer can easily differentiate between other brands
True
False
This tagline is for?
Adidas
Reebok
Nike
Puma
Choose all correct sentences related to brand.
Brands always have the same name as the companies.
Marketers should not only create brands but also strengthen brands' power.
Brands are used in business, marketing, and advertising for recognition.
It is a name given to a product (products) so that they can be easily recognized.
Choose the definition of branding
It is the system of employing a current brand name to enter a different product class
the act of giving a company a particular design or symbol to advertise its products or services
It is the process of estimating the total financial value of a brand.
using online branding surveys to determine brand power
What branding strategy is this?
IKEA is not just a furniture store but cafés, children play centers, augmented reality apps for smartphones for virtual design a room with their furniture.
corporate branding
service branding
purposeful branding
umbrella branding
The use of a name, design, symbol, or a combination of those elements. It describes a company's event's effort to develop a personality.
Marketing
Branding
Brand Loyalty
Brand Awareness
Which one is not included in Branding Mechanisms
Slogan
Marketing
Brand Mark
Logo
are short, memorable catchphrases used in advertising campaigns designed to create product affiliations among customers
Slogan
Marketing
Brand Mark
Logo
A device that legally identifies ownership of a registered brand or trade name.
Slogan
Trademark
Brand Mark
Logo
Branding Characteristics include (which one doesn't belong)
Positive, distinctive and generate positive feelings
and association
Easy to remember and pronounce
Consistent with the image of the rest of the product
lines, organization, and/or city
Logo is easily recognizable
It's Catchy
A brand ....................................
Select 2
is a symbol/picture by which a business in known.
is a name/phrase by which a business in known.
is a feeling by which a business in known.
is a desire by which a business in known.
Branding provides information on
identity
quality
consistency
all of the above
Which of the following is a primary reason that businesses use brands:
To identify their products
To charge high prices
To increase materialism
To reduce expenses
