NEW
Font size
WorksheetsBrands - Business English
Total questions: 15
Worksheet time: 8mins
The tendency to always buy a particular brand
loyalty
image
awareness
name
stretching
Using an existing name on another type of product
loyalty
image
awareness
name
stretching
The ideas and beliefs people have about a brand
loyalty
image
awareness
name
stretching
how familiar people are with a brand (or its logo and slogan)
loyalty
image
awareness
name
stretching
The title given to a product by the company that makes it
loyalty
image
awareness
name
stretching
launch
the set of products made by a company
the use of a well-known person to advertise products
when products are used in films or TV programmes
the introduction of a product to the market
the length of time people continue to buy a product
lifecycle
the set of products made by a company
the use of a well-known person to advertise products
when products are used in films or TV programmes
the introduction of a product to the market
the length of time people continue to buy a product
range
the set of products made by a company
the use of a well-known person to advertise products
when products are used in films or TV programmes
the introduction of a product to the market
the length of time people continue to buy a product
placement
the set of products made by a company
the use of a well-known person to advertise products
when products are used in films or TV programmes
the introduction of a product to the market
the length of time people continue to buy a product
endorsement
the set of products made by a company
the use of a well-known person to advertise products
when products are used in films or TV programmes
the introduction of a product to the market
the length of time people continue to buy a product
the best-selling product or brand in a market
leader
research
share
challenger
segment
information about what consumers want or need
leader
research
share
challenger
segment
the percentage of sales a company has
leader
research
share
challenger
segment
the second best-selling product or brand in a market
leader
research
share
challenger
segment
customers of a similar age, income level or social group
leader
research
share
challenger
segment
