Worksheets3.01 Quizizz
Total questions: 20
Worksheet time: 10mins
For the strategy of conducting customer surveys, with tactics including contacting customers and tabulating survey results, which of the following is the goal:
Improving this year’s sales training results by 7% over last year’s results
Improving this year’s customer satisfaction by 7% over last year’s ratings
Improving this year’s telemarketing skills by 7% over last year’s skills
Improving this year’s proposal-writing by 7% over last year’s writing
The Bengal Bistro is deciding which new menu items to add to its menu. This is an example of the place marketing component.
True
False
Which of the following is a consideration in the place element of marketing:
Offering warranties or guarantees
Using sales promotion
Choosing distribution channels
Extending credit to customers
Marketing strategies are designed and implemented for the overall purpose of
changing the image of the business.
improving management techniques.
achieving planned goals
increasing business profits immediately.
Before producing and selling a product, which of the following should Boscoe Bengal do first:
Set up a promotional plan
Select a channel of distribution
Identify the market for the product
Determine the product's price
Of the following, which is a strategy for the goal of increasing this year’s website sales by 9% over last year’s sales?
Printing the web address on company business cards
Including the web address in advertising
Letting people know the web address
Putting the web address on company vehicles
Which of the following is a tactic for the strategy of training customer-service staff to reach the goal of improving this year’s customer service by 15% over last year’s:
Scheduling customer-service training dates
Improving the customer waiting area
Increasing customer benefits
Offering customers a payment plan
A goal can be evaluated to determine its
advantage.
progress.
success.
benefit.
Which of the following is an important characteristic of marketing tactics:
The tactics should line up with marketing strategies.
The tactics should focus on customers.
The tactics should bring in enough money.
The tactics should be inexpensive to implement.
A firm’s strategy is important because it shows
how its goal will be reached.
how its prices will be lowered.
how its tactics will be organized.
how its marketing mix will be blended.
Which of the following is the best description of the marketing mix:
A combination of the four elements of marketing
An element of marketing that puts a product in the right place at the right time
A method of determining what a marketer wants to achieve
A strategy that serves as a guide
Which of the following questions might marketers ask when they are working on the product element of marketing:
How much should the product cost?
Where should the product be sold?
What level of quality should be produced?
What media should be used to promote the product?
Which of the following things might a marketer do to achieve the company’s pricing objective of raising the product’s value in the customer’s eye:
Decide how to package the product
Ask a higher price for the product
Lower the product’s price
Order more of the product
Balancing value and satisfaction for the customer is part of which element of marketing?
Promotion
Price
Product
Place
Betsy Bengal is deciding how much of a product to order and which firms to involve in the process. She is working on the __________ element of the marketing mix.
Promotion
Price
Product
Place
To get a selected product in the right place at the right time, marketers often ask themselves which of the following questions:
Should we offer a warranty for our product?
How should we package our product?
Where should we make our product available?
What forms of payment should we accept?
Which element of marketing refers to the various types of communication that marketers use to inform, persuade, or remind customers of their products?
Promotion
Place
Price
Product
Tactics are specific actions used to carry out strategies
true
false
Determining how to accept payment (cash, check, credit card) is part of the price function.
true
false
Informing, reminding, and persuading customers about the goods and services available to them is the promotion component of the marketing mix.
true
false
