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Selling to and in emerging markets

Total questions: 10

Worksheet time: 10mins

Name
Class
Date
1.

What characterise an emerging market?

a)

Low-income countries characterized by limited industrialisation and stagnant economies

b)

Former developing economies, that have achieved substantial industrialisation.

c)

Post-industrial countries characterized by highly competitive industries.

d)

none of the above

2.

AUSTRALIA - Is this country's economy emerging, advanced or developing?

a)

Emerging

b)

Advanced

c)

Developing

d)

none of the above

3.

ERITREA - Is this country's economy advanced, developing or emerging?

a)

Emerging

b)

Advanced

c)

Developing

d)

none of the above

4.

INDONESIA - Is this country's economy developing, emerging or advanced?

a)

Emerging

b)

Advanced

c)

Developing

d)

none of the above

5.

What does international trade and investment help to stimulate? Choose the one, that is most correct.

a)

A decrease in economic growth and a decrease in employment rate

b)

Economic growth, more jobs and higher incomes

c)

Higher currency rates and an increase in interest rates

d)

none of the above

6.

What is not a strategy when entering an emerging market?

a)

Customized offerings

b)

Standardization of offerings

c)

Partner with family conglomerate

d)

Market to government

7.

The buying process starts when the buyer recognizes a _________.

a)

Product

b)

an advertisement for the product

c)

a salesperson from a previous visit

d)

problem or need

8.

Adding new features to a product is advocated by which of the approaches?

a)

Product Approach

b)

Production Approach

c)

Marketing Approach

d)

Selling Approach

9.

Luxury products, such as Rolex watches, are also known as:

a)

Shopping product

b)

Convenience product

c)

Emergency product

d)

Specialty product

10.

INDIA - Is this country's economy developing, emerging or advanced?

a)

Emerging

b)

Advanced

c)

Developing

d)

Both 1 & 3