WorksheetsThe Hotel business
Total questions: 29
Worksheet time: 16mins
FRANCHISING began in
1905 by The Ritz Carlton
1906 by The Ritz Carlton
1907 by The Ritz Carlton
1908 by The Ritz Carlton
Franchising allows
a company to borrow other people money for growth rather than acquiring its own financing
a company to use other people money for growth rather than acquiring its own financing
A & B are correct
None
The franchisee is granted the rights to use
trademarks
operating procedures
trademarks, operating procedures, and other business procedures
A & B
Fees for lodging are generally ?% of room revenue
2-3
3-4
4-5
5-6
Benefits to the franchisee except
Standard set of plans
National advertising
Centralized reservation system
Participation in volume discounts
Higher fee percentage charged by credit card companies
Drawbacks to the franchisee
High fees
Central reservation system accounts for about 7–26% of reservations
Conformity
Must maintain standards
Pros for franchise company/franchisor
Increased market share and recognition
Up-front fees
A & B
None
Cons for franchise company/franchisor
Careful in selection of franchisees
Difficulty maintaining standards and controls
A & B
None
EXAMPLE FEE
Management contract
Purchasing service
Marketing and promotional service
Reservation service
Guest loyalty program
MANAGEMENT CONTRACTS is
Form a partnership of convenience with developers and owners who do not have the desire or ability to operate the organizations
Form a partnership of convenience with developers and owners who need more help to operate the organizations
Form a partnership of convenience with developers and owners who have the desire or ability to operate the organizations
All are incorrect
MANAGEMENT CONTRACTS provide
s operational expertise and marketing
operational expertise, marketing, and sales clout, CRS
operational expertise and sales clout
CRS
Which is the Largest Management Companies?
IHG
Hilton Worldwide
Accorhotels
Marriott Int.
REFERRAL ASSOCIATIONS is
Similar benefits to properties as do franchises–albeit at a higher cost
Similar benefits to properties as do franchises–albeit at a lower cost
Similar benefits to properties as do franchises–albeit at a fixed cost
Similar benefits to properties as do franchises–albeit at a changed cos
What is the largest hotel association in the U.S?
CFHLA
AHLA
AAHOA
BLLA
CFHLA
(a)
What is the fastest growing segment of U.S. travel and tourism industry?
Vacation/fractional ownership
Franchising
Management contracts
Independent hotel
Vacation clubs, or point-based programs provide the .... use of accommodations in multiple resort locations
various
flexible
unchaged
chaged
Functions of a Hotel
Provide lodging accommodations
Serve and enrich society
Create profit for the owners
All above
Accommodations includes
Hotels and motels
College, Spas and health Care Facilities
Hosstels and Shelters
Bed and Breakfast
Private home
Types of Accommodations
(a)
Non-commercial accommodation except
Private home
Home exchange
Hostel and shelters
College
Motels
spas and health care facilities
Commercial accommodations include
Hotels
Motels
Bed and Breahfast
All above
Classification of Hotels beased on
Location
Ower type
Target segment
Star rating
Service standard/Price levels
World Class Service Hotel belong to what classification of hotel?
Location
Owner type
Target segment
Service standard
the hotSmall hotel is the hotel whose the number of guest rooms doest not exceed
(a)
Besed on tarhet market, hotels aer divided into
Business
Tourist
Family
Casino
Meeting
Besed on service standard, hotels are divided into
Economy
Midscale
Permium
Luxury
Baesd on The degree of service offered, hotels are divided into
Full-service hotels
Economy/Budget Hotels
Boutique Hotels
Extended-stay and all-suites extended-stay hotels
Codotels
the two main driving forces in the development and operation of the hotel business
(a)
