WorksheetsADVERPP PRODUCT POSITIONING
Total questions: 8
Worksheet time: 14mins
Product Positioning in terms of Attributes of Benefits
What smartphone OS offers better attributes and benefits?
Android
Windows
iOS
Product Positioning: Price or Quality?
Among the choices, what would you consider when buying a particular product?
Low price
Quality
Product positioning by Use or Application:
What would be your reason for buying a phone?
For texting/chatting
For watching videos online
For attending classes
All of the answers
Product positioning by Product Class:
If you were to make a product and sell it in the public market, what would it be and why?
(i.e: hair products, dairy products, travelling bags, etc.)
Positioning by Product User:
Connecting this question from your previous answer, who would be your target users and why?
Positioning by Cultural Symbol:
If you were given the chance to make a symbol out of your product, what would it be and why?
(example: Jollibee [the big red bee] is the cultural symbol of Jollibee.)
Product repositioning:
Now, imagine that your product is losing its flame in the community. What would be your next move to make your product or brand relevant again?
Positioning by Competitor:
If given the chance, what kind of market competition would you choose?
Monopolistic Competition
Oligopoly
Monopoly
