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WorksheetsMarketing Management
Total questions: 20
Worksheet time: 40mins
Consumer buying behavior refers to the buying of _____________
Individual and Households
Organizations and Individuals
Individuals, Households and Organization
Government Buying and Household Buying
Which of the following IS NOT a factor or characteristic affecting consumer buying behavior?
Social
Personal
Competition
Cultural
The most important consumer-buying organization in society is ____
Friends
Family
Relatives
Organizations
Ishak saved RM5,000 from his part-time job. He now decides to buy an Iphone 13 for himself. Ishak’s ability to buy the product is affected by _____
His taste for high-class products
His job as a McDonalds part-time crew
High interest rates given by CIMB bank
His ability to save money in his job
Define ‘perception’
how a person thinks of himself and how he thinks other people sees him
how a person views the world
what the person thinks the world is made of
how a person feels about the world and what the world is in reality
Adib promises himself to keep fit and lose weight because he wants to win the girl of his dreams. What characteristic of influence is this on his buying behavior?
Motivation
Perception
Psychological
Learning
The more educated you are, the better informed you are and the better you choose what you buy. What is this characteristic called?
Good Decision Making
Skills
Behavior
Learning
Robert and his whole family buys only Honda cars. Besides being rich, the family displays the characteristics of ______ in their purchasing behavior
Lifestyle
Wealth & Ability to pay
Motivation
Beliefs & Attitudes
Aini wants to buy a new car, but realizes that interests rates for hire purchase are high. So she decides to buy a second-hand car. What caused this?
Economic Situation
Culture
Social class
Unemployment
When does a consumer decision making process take place?
Before a purchase
During and after a purchase
Before, during and after a purchase
At home
Syafie wishes to buy a new Perodua Axia. He decides to go the Perodua showroom in UDA to test drive a unit to know more about the car. This source of information search is known as ___
Personal
Experiential
Public
Commercial
What is market research?
It is about finding out about how to manage a firm’s marketing strategies
It is the process of collecting valuable information to help you find out if there is a market for your proposed product or service.
It is finding out about how governments can assist you in marketing your goods overseas
It is about researching markets all over the world
Businesses operate in a dynamic environment, characterised by all of the following EXCEPT:-
Changes in technology
Changes in consumer tastes
Changes in economic conditions
Changes in geology
Izwan manages a small ‘warung’ selling nasi lemak and mee siam every morning to factory workers going to Singapore. Over the past month, he has seen lesser and lesser workers buying from him, but he does not know why. What category of market research should Izwan go into to find out why?
Explorative Research
Descriptive Research
Causal Research
Casual Research
How do you perform a ‘test market’?
Sell the product at a few selected places and then observe the response
Sell the product by offering huge discounts and free gifts
Test the market by giving the product free to consumers
Market the product for a short time and then stop marketing it.
Market Research may be implemented by ALL of the following EXCEPT:-
Do it yourself
Third parties (outsiders)
The marketers themselves and also outsiders
Medical Scientists
Faiz created the process of making instant “mee rebus” in a package that consumers can buy and just go home and microwave it to eat it. He wants to know what type of customers should he target.
What category of research would you recommend Faiz to undertake?
Causal
Descriptive
Explorative
Casual
Aini and Khalid just purchased a house for their marriage. They realized they need to prepare their new house before moving in. What stage of the consumer decision making process is this?
Post purchase decision
Evaluation of alternatives
Problem recognition
Information search
Aini and Khalid decide to consult their parents and relatives on the choice of contractors to use in renovating their house. What stage of the consumer decision making process is this?
Post purchase decision
Evaluation of alternatives
Problem recognition
Information search
Finally, Aini and Khalid chose En. Malik as their contractor and will now decide when he should start work on their new home. What stage of the consumer decision making process is this?
Purchase decision
Evaluation of alternatives
Problem recognition
Information search
