WorksheetsBusiness use of social media
Total questions: 20
Worksheet time: 11mins
Most social media platforms make money by:
Charging people to sign up
Charging users in exchange for more followers
Selling products to users
Selling opportunities to advertisers
What is an example of content?
Username
Number of followers
Profile photo
Privacy settings
How do social media platforms target users with ads?
Ads are placed on the most prominent parts of your screen
Content you post is matched to ads you might be interested in
The more money you spend in online stores, the more ads you see
Real life ads are posted
Which of these is valuable data for a social media platform to share with companies?
The photos and comments you post
Any users the platforms suggests you follow
The ads that appear in your feed
Your password
What might motivate people to post on social media sites?
The more you post, the more content you're allowed to see
The more you post, the fewer ads you see
Posts get feedback, which people naturally crave
Posting a lot discourages the attention of trolls
Which of the following is NOT an example of how a business might use social media?
Promoting a product or service, including launching a new one.
Generating an image or brand
Customer communication or customer service
Resolving queries or managing issues
Removing the need for other marketing opportunities
The process of refining content so that it is more likely to be known to search engines and therefore ranked highly in their results is known as what?
Search Engine Optimisation
Web crawlers
Indexing
Useful for planning a social media campaign.
For example identifying a target audience, learning more about an audience to plan content etc.
Audience Insights
Page Insights
Reach
Search Engine Optimisation
Analyses the interactions with an existing business page.
So is useful for learning more about the users who already interact with the business content.
Audience Insights
Page Insights
Reach
Search Engine Optimisation
The total number of people who see your content. It is a unique figure so if the same person sees the same content twice this isn’t calculated.
Audience Insights
Page Insights
Reach
Search Engine Optimisation
•Owned by Facebook
•More than 500 million people use it every day, 80% of accounts follow a business.
•59% of users are 18-29.
•68% of users are female.
•Can be used via the website but predominantly mobile users.
•Perfect for visual brands – become the network for raising brand awareness.
•Users are 2.5 times more likely to click on an ad than other platforms.
Snapchat
Fastest growing social network, especially amongst under 25s.
Mobile only network.
187 million daily users.
On average a user spends a minimum of 30 mins a day on the app.
Most users ‘consume’ every post they see, so massive business potential,
However to stand out you need to be fun & innovative, content must be engaging.
Snapchat
•The ‘professional’ social network. 1 in every 3 professionals is on it.
•360 million users, quite balanced between all age groups (18-65),
•Although 18-29 year olds is the largest share.
•50% users have a university education; 45% earn $75,000+ .
•Lower activity rates than other networks, 25% users only log in once a month.
•Used for business networking e.g. connect with similar businesses, network with clients, exchange ideas, promote brand etc.
Snapchat
One advantage of customers communicating with a business via social networking:
There are privacy issues when using social networking
Customers must give out their mobile numbers - they can't keep them private
Customers don't need to give out their mobile numbers - they can keep them private
What is the key term?
D (a) is a measurement used to put people into different categories. One reason to do this is to understand their likes and dislikes more easily.
When a business uses adverts to ask you to sign up to a service or buy their product, this is called
Direct advertising
Indirect advertising
Influencing
Audience profiling
Posting content that is informative, entertaining or via a social media influencer is called...
Direct advertising
Indirect advertising
Influencing
Audience profiling
Which of these is NOT an example of a content format?
Video
Image
Poll
Comment
Which of these would not be an example of content focus?
To be informative
To entertain
To complain
To provide customer service
One advantage of a business using social media to communicate with potential customers:
You can reach a wide audience due to the number of people who use social media.
You can reach a wide audience because not many people have social media accounts.
You can reach a small audience because not many people have social media accounts.
