It is a way of finding a competitive price of a product or a service.

Choosing the right price of the product will allow you to ___

A kind of pricing strategy used to impose high rates during initial phase then lowers the price gradually as competitor goods appear in the market.

Pricing strategies work in segments and industries where a strong competitive advantage exists for the company.

It targets the mass market and high market share.

Occurs when external factors, like a sharp increase in competition or a recession, force the small business to provide value to its customers to maintain sales.

Involves offering discounts on a particular product.

Refers to techniques that marketers use to encourage customers, to respond based on emotional impulses, rather than logical ones

The economic price of which a good or services is offered in the market place.